The Chicago Auto Show was among the many events that may have been cancelled this year thanks to COVID-19. Luckily, the 2021 Chicago Auto Show is officially on track to start on July 15th thru July 19th thanks to a new outdoor area part of the exhibit at McCormick Place, which Ford will take advantage of to feature its latest vehicles. Specifically, The Blue Oval will host a Built Wild area to showcase the off-road capabilities of the 2021 Ford Bronco, while the Built To Electrify area will introduce electric Ford models.
Spanning 30,000 square feet of outdoor space, Built Wild will feature an off-road course designed by racer Vaughn Gittin Jr. The area will include a 38-degree incline called “Bronco Mountain.”
Potential customers will have the chance to experience new technology like the Goes Over Any Type of Terrain (G.O.A.T) mod, which allows the Bronco to tackle such terrain (or any terrain, for that matter) with ease. Ford is also planning to display previous generations of the Bronco to showcase the nameplate’s heritage.
Meanwhile, Built to Electrify will show off the next-generation technology and connectivity that buyers can expect from FoMoCo’s growing stable of all-electric vehicles (EVs). The 11,000-square-foot area will feature the new F-150 Lightning, Mustang Mach-E, and E-Transit at the 2021 Chicago Auto Show.
“The Chicago Auto Show is a once-a-year opportunity to connect with car buyers and enthusiasts, helping them experience the innovation and human-centered design that defines Ford,” said Dawn Valeski, Chicago regional manager at Ford. “And this year, we’re kicking it up a notch by debuting two new outdoor experiences – Built Wild and Built to Electrify – that will educate and captivate visitors with the all-new vehicles and technology they’ve come to expect from the Chicago Auto Show.”