2021 Ford Bronco production began at the Ford Michigan Assembly Plant recently in spite of the ongoing semiconductor chip shortage and major hardtop supplier issues, and a number of order holders have already taken delivery of their shiny new SUVs. Just a couple of weeks ago, Ford Authority reported on a large number of finished Broncos sitting five miles outside of MAP, and now, we’ve spotted a 2021 Ford Bronco convoy leaving that same storage lot.
This 2021 Ford Bronco convoy is presumably on its way to being loaded up and shipped out to dealers for delivery to customers, which will certainly make even more order holders happy. Perhaps unsurprisingly, seemingly every Bronco in this lineup is fitted with a soft-top – not the Carbonized Gray MIC hardtop, the only hardtop option available for the 2021 model year.
It’s unclear exactly how many 2021 Broncos Ford will ultimately produce as it continues to be hampered with supply chain issues. As Ford Authority reported earlier today, the Michigan Assembly Plant will be closed the weeks of July 5th and 26th, but that closure is due to an unrelated parts shortage that’s not chip-related. Regardless, those aren’t likely to be the last two weeks the plant is forced to idle.
On the bright side, those impacted by top issues will receive a few additional perks, as Ford Authority reported earlier today. The automaker has decided to extend the existing 200,000 FordPass Rewards points bonus to 2022 model year Bronco order holders who are impacted by roof-related delays. Additionally, Ford is extending price protection on existing Bronco orders – which was previously good through the 2022 model year – through the 2023 model year.
Four-door soft top Bronco buyers will also receive a free hardtop prep kit, which provides soft top owners with everything they need to add a rear wiper, rear defroster, and plumbing for the rear washer if they purchase a hardtop later on, and those that decide to switch from a hardtop to a soft top before July 16th, 2021 will be eligible for September production.