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2021 Ford Bronco Storage Lot Holds Many Examples Outside MAP (Updated)

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As Ford Authority reported earlier this week, 2021 Ford Bronco production is officially underway at the Ford Michigan Assembly Plant. This is great news for at least a portion of the 125,000 reservation holders that converted them to orders over the last few months, though production continues to be affected by supply chain constraints. And that might also have something to do with the fact that this secure 2021 Ford Bronco storage lot Ford Authority spotted five miles outside of MAP with security and lights on each side is holding numerous examples of the rugged off-road SUV.

There are quite a few seemingly finished models sitting in this 2021 Ford Bronco storage lot. However, it’s unclear why they’re parked here. It’s possible that these Broncos are waiting on semiconductor chips or other parts. That likely doesn’t include the ever-elusive molded-in color hardtop, as most of these Broncos are equipped with a soft top, and the dual-top option (along with the Shadow Black-painted hardtop) has been delayed to 2022.

It’s unclear how many Broncos will be produced over the coming weeks and months, as much of that will be dictated by the supply chain. Currently, Ford is having trouble securing hardtops but is also experiencing higher-than-expected demand for Wildtrak and Badlands trims, the Sasquatch Package, Tow Package, and 2.7L EcoBoost V6.

Some order holders have received scheduled for production emails with VINs and estimated production dates in recent weeks, but others recently received an email update informing them that Ford cannot provide them with any specific delivery window. On the bright side, this email also noted that those still waiting for a production email will get priority access to the Bronco Off-Roadeo.

Ford is currently investing millions of dollars to fix its hardtop supplier problem, but it’s an issue that admittedly won’t be fixed overnight. Thus, in the meantime, those that ordered a Bronco with a hardtop or one of the aforementioned trim levels or option packages will likely be waiting a bit longer than the rest to take delivery.

We’ll have more on the Bronco soon, so be sure and subscribe to Ford Authority for more Ford Bronco news and 24/7 Ford news coverage.

After this piece was published, automotive outlet The Drive followed up on our reporting by getting confirmation from Ford that the lot is simply a staging area where the fully-assembled vehicles sit before getting shipped to dealers. 

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Brett's lost track of all the Fords he's owned over the years and how much he's spent modifying them, but his current money pits include an S550 Mustang and 13th gen F-150.

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Comments

  1. M S Watchdog

    There is Sickbay waiting for the Dr.

    Reply
  2. blksn8k

    As I stated in comments on a previous article, production obviously didn’t just start this week but vehicles that were built previously could not be shipped without Ford issuing an OKTB (OKay To Buy) order which is what really happened this week. This is normal operating procedure for any new model.

    Reply
    1. Greg

      Wow the guy with the inside information how cool he comments again to try to prove he was right.

      Reply
      1. Mike says..

        Shhh!! you make way to much noise.

        Reply
      2. TS

        That’s because he IS right.

        Reply
  3. Roy Chile’s

    This is the same problem all Auto Makers are having nothing new. The vehicle are waiting on Semiconductor Chips

    Reply
    1. royl

      How is ford able to deliver other vehicles (many Not on Order) don’t the other vehicles use the same chips (blanks)?? One sure way to cover ANY problem, not just ford, but for everyone-just say covid, covid, and all is forgiven.

      Reply
      1. Explorer ST

        How do you know they’re not on order? How do you know they all use the same chips? I guess all of us should blindly believe you since you seem to know any and everything on this site!

        Reply
    2. John

      If they are waiting on chips, how did they drive then to this lot?

      My first thought is these are all waiting on items like roof racks, winches, etc that were outlined in a previous article to be performed separately, NOT at MAP, but right next door.

      Reply
      1. Roy Chile’s

        The chip is not needed to start or drive a vehicle

        Reply
        1. Ronald

          Not exactly true. I spoke with a husband and wife that work for GM and they said they have employees putting in the chip at the end of the assembly line, driving it to it’s “holding” location….and then pulling the chip back out and taking it back to the assembly line…True insanity!

          Reply
  4. Materialman

    I’m sure it’s chips and this issue won’t be solved soon.

    Reply
  5. Eli

    It looks like the yellow one furthest from the viewer has a hard top. Just pointing that out….👍

    Reply
  6. Eli

    Another thing…..don’t computers make the chips 🤔 dont think they get covid ….remote computer guys plugging in numbers to make chips shouldn’t be an issue. Unless its the actual material they can’t get .

    Reply
    1. royl

      If you’re woke, you won’t be making reasonable observations, just go with the woke leaderships talking points, if they say, “covid, covid,..”, then that’s all you need to know. It is strange how they are able to deliver other vehicles, they use the same black chips…..we shall see.

      Reply
      1. Noway

        I don’t hear anybody making this blanket statement, and if you are, please change the channel. Even a cursory google search will yield the intricate problem that this shortage is, including a fire in a plant that makes 30% of the global chip supply. Older factories can’t ramp up, new factories take a long time to build and are wildly costly. Existing chips went to the demand in *other* electronic products while the auto industry was stalled. No need to be woke to read. Read more, boomer.

        Reply
  7. Joseph Pinson

    These vehicles, along with any other new model Ford vehicles, will be built and stored at different lots the automaker has or has leased, until they get they get they “OK to ship” order. Once Ford receives the OK to ship, and have gone through the vehicles, they will ship them to dealers for sale.

    Reply
  8. Tim Papirnik

    Another site posted that the bronco will not resume production until August, so was last weeks production start just a dog and pony show?

    Reply

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