While the first batch of 2021 Ford Mustang Mach-E models arrived in Europe in early December of last year, those vehicles turned out to be dealer demos – not customer cars. After a bit of a delay and some frustrated order holders, Mach-E customer deliveries began in early May, backing up Ford’s humorous diss directed at a General Motors Super Bowl commercial in which the automaker said it was “coming after” Norway’s dominant EV sales. But even though May was the Mach-E’s first full month on sale in the country, it is already Norway’s best-selling car, according to Reuters.
The Scandinavian country has been far more aggressive in its pursuit to end the sale of ICE vehicles than most others around the world, so this news really comes as no surprise. Now that the Ford Mustang Mach-E is officially on sale in the hottest EV market on the planet and has already become Norway’s best-selling car, it has plenty of time to establish itself before the 2022 GMC Hummer EV and Cadillac Lyriq launch there later this year.
BEVs commanded 60.4 percent of new vehicle sales in Norway last month, which represents a 43.1 percent increase over last year. Meanwhile, the country aims to become the first in the world to end the sale of new ICE vehicles with a phase-out goal of 2025, several years before any other country.
Meanwhile, the Mach-E is off to a strong start in the U.S. as well, as it’s already turning on dealer lots in just a few days and eating into Tesla’s market share. As the latter automaker continues to increase the price of its offerings and remove critical safety features, if only temporarily, that also figures to make the Mach-E even more attractive to prospective buyers.