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2022 Ford Maverick Development Was Top Secret Process With Lofty Goals

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While we knew quite a bit about the 2022 Ford Maverick prior to its reveal last week, there were several things about the new compact pickup that still came as a surprise to all. That includes the fact that it comes with a standard hybrid powertrain that is projected to deliver up to 40 miles-per-gallon in the city, along with its sub-$20k base price – which Ford Authority was the first to report back in February. But as it turns out, this is because the Ford Maverick development process was a secret affair, one with a few rather lofty goals that challenged engineers.

“This was very much top-secret,” Chris Mazur, chief program engineer for the Maverick, told the Detroit Free Press. “You had to have special badge access to get past the room’s locked doors. The windows on the doors were even covered. We were keeping things close, to try and be the first to market.”

Aside from keeping the truck’s details a secret from competitors, the Ford Maverick development team – which consisted of around 60 people – was also tasked with delivering that aforementioned fuel economy goal at a super low price. To pull this off, the Maverick team worked together on the project, with members of the leadership team checking in weekly to help with the problem-solving process.

“You can react quicker,” Mazur said. “You want to fail fast and learn from it. The faster you fail, the easier it is to recover, the better you can be. This allowed us to interact in a completely different way, rather than having a chief engineer periodically reviewing the program with (Ford) vice presidents at set milestones and asking for approval to advance.”

The most difficult part of the process was, of course, designing a pickup truck that could also be incredibly fuel-efficient and affordable, a goal Mazur refers to as “wildly audacious.” “We had to optimize every element that speaks to fuel economy: aerodynamics, rolling resistance of the tires, frictional loss, inefficiencies you can have in drivetrains with rotating components,” Mazur said.

Needless to say, the Maverick team achieved Ford’s audacious goals and proceeded to shock the world when they were revealed to the masses last week. Ford CEO Jim Farley is also quite confident that it’ll be a hit with shoppers, to the point where he’s already thinking about expanding the Maverick into its very own family.

We’ll have more on the Maverick soon, so be sure and subscribe to Ford Authority for more Ford Maverick news and 24/7 Ford news coverage.

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Brett's lost track of all the Fords he's owned over the years and how much he's spent modifying them, but his current money pits include an S550 Mustang and 13th gen F-150.

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Comments

  1. NCEcoBoost

    Well, while the name choice wasn’t known until late in the game, rumors had been circulating for years, so I wouldn’t call it a secret.

    Reply
  2. Richard

    The XL trim does not have cruise control, but has every other feature that nobody wants. Ford knew this would be a deal breaker causing people to upgrade to an XLT.

    Reply
  3. Gregory

    It’s the XLT trim for me.

    Reply
    1. Pedro77

      I built the XLT FX4 with the tow package, 29k, not bad.

      Reply
  4. Toivo

    I read elsewhere that mileage for the base hybrid drivetrain was actually 37mpg.

    Nowhere am I reading a 0-60 time, or a range.

    Reply
    1. Lars

      8.6 0-60 is what I heard from a Ford Rep on one the U tube videos.

      Reply
  5. Jim Smith

    @toivo. 0-60 times are not important to $20k fwd hybrid buyers. The range has been widely publicized at 500 miles per tank.

    Reply
  6. Lars

    8.6 0-60 is what I heard from a Ford Rep on one the U tube videos.

    Reply
  7. Rich

    Not exactly what I am looking for but at 20K start up cost Ford is getting closer than anyone else.

    Reply
  8. Bruce R Nevins

    Ordered the Hybrid with lariat trim, towing, and 120 volt plug. 27K. This will be the first truck I ever purchased. Delivery estimate is November.

    Reply
  9. Tracy Standiferd

    I went from driving sport cars but due to health was forced to part with my Challenger. I bought a use Ford Escape and was impressed. Being 58yrs of age and a woman I ordered mine right away. It’s sporty, rugged and my 1st time ever waiting on ordered vehicle so the wait seems forever but praying soon and I still love it after Hubby and I test drive!

    Reply

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