The reveal of the 2022 Ford Maverick came as no surprise to anyone, however, its $19,995 base price, standard hybrid drivetrain, and estimated 40 city miles-per-gallon rating did. So we certainly can’t blame Ford for comparing the Maverick’s fuel economy to the also-thrifty 2022 Honda Civic at its reveal last week. But what’s even more interesting about the comparison between these two very different vehicles is how each is priced.
2022 Ford Maverick Pricing:
XL: $21,490
XLT: $23,775
Lariat: $26,985
XL 2.0L EcoBoost FWD: $22,575
XLT 2.0L EcoBoost FWD: $24,860
Lariat 2.0L EcoBoost FWD: $28,070
2022 Honda Civic Pricing:
LX: $22,695
Sport: $24,095
EX: 25,695
Touring: 29,295
*Prices include a $1,495 destination charge for the Maverick and a $995 destination charge for the Civic.
Surprisingly, in most cases, the Maverick is cheaper than the 2022 Honda Civic, even when equipped with Ford’s optional 2.0L EcoBoost I-4. While this isn’t necessarily an apples-to-apples comparison, it does make a compelling argument for the Maverick, given its abundance of standard features including an 8-inch touchscreen with Android Auto and Apple CarPlay compatibility, LED headlights, automatic emergency braking, and hybrid powertrain, to name a few. Of course, either can be optioned well into the $30k range, if one desires.
Though these two vehicles obviously don’t compete in the same segment, that works in the Maverick’s favor as well. Here we have a pickup truck with seating for five, a usable bed, and the ability to tow, but unlike traditional trucks, it also provides fuel economy on par with economical compact cars like the Civic. Throw in the fact that it’s also cheaper, and we’d wager that more than a few people will actually cross-shop the Maverick and Civic.
Thus, it’ll be interesting to see if the Maverick steals sales away from the new Civic, or any other compact car for that matter. And if it does, it’ll make Ford’s decision to cease production of all passenger cars in North America, save for the Ford Mustang, look a bit smarter in hindsight.
We’ll have more on the Maverick soon, so be sure and subscribe to Ford Authority for more Ford Maverick news and ongoing Ford news coverage.
Comments
I have very high doubt people will be walking into a dealer and paying less for a Maverick than a Honda Civic. Guaranteed the cheapest example you will find in a dealer will be around 22k MSRP. The Bronco Sport Base MSRP is $27,215. When you walk in every dealership, the MSRP is 28k closer to 29k.
Since when have Honda dealers kept an ample supply of base cars? 1993?
Dealers keep in stock what they feel will sell the quickest and for the most profit. Striking a balance between the two leads to hurt feelings when you expect every dealership to look how it did in 1985, with 130 base models and 3 fully loaded examples of most cars.
You can do as I plan to, order your vehicle as you want it. Shop around and find a dealer willing to work with you. This applies not only in general circumstances, but in the current situation as well. Not all dealers are evil vultures out to steal you blind.
I walked into the dealer, ordered my Maverick with a few minor extras, and paid $22,500. I have 7500 mi on it and haven’t gotten less than 40mpg on any tank- full yet (mi ÷ gal bought–not what reads on dash, as it’s usually more). As a truck it does almost everything I need except pull a large trailer once a month. For that I use my Silverado.
So what?
Some people don’t need a Maverick but just an ordinary 4 door saloon with a nice interior and normal fuel consumption…
Wake up Ford, you’ve a splendid Focus in Europe and Asia. Unfortunately, it was never released and would sell good. Let’s rely in the USA on this Maverick and especially the Escape with fantastic low sales figures!
Yes, it would give the current compacts available here a run for their money. As for crossovers and SUVs, I don’t know if it’s the chicken or the egg: did customers demand them, or did manufacturers convince consumers they wanted them? I still think people mostly buy what’s available.
Don’t know why ford isn’t at least shipping those cars here if they won’t build them here. My wife has a 2012 focus with a 5 speed that she will not give up she really
Likes the car. 105000 still going strong.
This is the kind of stuff that annoys customers…. always has, always will.
At a later date the Maverick will have dealer discounts and rebates. Honda does not discount anything and very few factory rebates, with dealers having small gross profit. This will make the Maverick even more attractive to buyers.
Can anyone answer a question for me? Is getting in and out of this truck equivalent to doing the same with an suv? My back is kinda messed up at the age of 70 and with most suvs I’m able to get in and out much better than with sedans. I know the ground clearance is higher than sedans but that could also mean it sits too high. Getting in and out of full size trucks is also a chore for me does that ground clearance cause the Maverick to be too high?
Does anyone know the percentage of US materials in the Maverick? We currently have a escape with the same engine that’s gonna be in the Maverick and couldn’t be happier. We’re averaging 42 to 45 mpg.I would buy the Maverick in a minute as long as it has some US content, I realize it’s assembled in Mexico.
I am willing to bet that the Honda will prove to be far more reliable than this vehicle.
Would like it if it had the option for AWD Hybrid Maverick!