Ford Authority

2022 Ford Maverick, Like The Bronco Sport, Won’t Be Sold In Europe

For a number of years, the Ford Ranger was on sale in many countries across the globe, save for the U.S. Ford brought the mid-size Ranger to America for the 2019 model year, and has now filled a perceived gap in its lineup with the compact 2022 Ford Maverick. However, unlike its big brother, the Maverick will apparently not be sold in Europe, as is the case with its Ford C2 platform-mate, the Ford Bronco Sport.

The automaker revealed this little tidbit by responding to a Twitter user who was, in turn, responding to a tweet from YouTuber Doug DeMuro, who did a video review of the new Maverick recently. This will undoubtedly come as disappointing news for some, but it makes sense given the fact that pickup truck sales have been dropping in the region in recent years, while the Ranger remains Europe’s best-selling pickup.

At the same time, other automakers have ceased selling pickups in Europe altogether. Despite this, Ford continues to offer new special and limited-edition versions of the Ranger in the region, including the more rugged Ranger Raptor, which is not available in the U.S., at least for now. As Ford Authority recently reported, it does seem likely that Ford will sell its off-road-focused Ranger Raptor in the U.S. when the next-gen Ranger launches for the 2023 model year.

It’s also worth noting that the Maverick is being marketed to non-traditional truck buyers who simply desire a little utility and capability, but nothing that approaches that of the Ranger, Ford F-150, or Ford Super Duty pickups. With a low starting MSRP of $19,995, the compact pickup will undoubtedly be a compelling option for those who might otherwise be shopping for a crossover or mid-size pickup.

We’ll have more on the Maverick soon, so be sure and subscribe to Ford Authority for more Ford Maverick news and ongoing Ford news coverage.

Brett's lost track of all the Fords he's owned over the years and how much he's spent modifying them, but his current money pits include an S550 Mustang and 13th gen F-150.

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  1. David Pickford

    How do you become the world’s biggest car manufacturer and hold the number one spot in nearly every market place you sell in? You do like Toyota and sell a model for everyone’s tastes no matter how small the sales numbers or if a model takes some sales from another in your stable. Looks like Ford will continue to be behind the 8 ball for a long time as they refuse to sell models the buyers want in countries outside of the USA.


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