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2022 Ford Maverick Has Name That Fits It Quite Well, For Many Reasons

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Since news leaked out that Ford’s new compact pickup would revive the Maverick name, quite a few people have expressed their disdain for the decision. But in reality, the 2022 Ford Maverick bears a very fitting name, for a number of reasons. It isn’t exactly the rebirth of the compact car wearing the Maverick name that was sold decades ago, but those two vehicles are quite similar, regardless.

First, Ford was quick to point out that the word Maverick is defined as “an unorthodox or independent-minded person. An individualist. A non-conformist. A free spirit.” Those that have seen the film Top Gun are well aware that the main character of the movie played by Tom Cruise is nicknamed “Maverick,” quite fitting for a pilot who refuses to follow orders and instead essentially becomes the best at what he does by forging his own path.

This is also similar to what the original Ford Maverick did – when it launched for the 1970 model year, the compact car was quite different from the muscle cars and large sedans that ruled the earth at the time. It was designed to cater to a changing automotive market, one that craved smaller, more fuel-efficient vehicles. The old Maverick also utilized an existing platform (the Ford Falcon’s) and was designed to be a value proposition as it battled economical and affordable imported rivals.

The 2022 Ford Maverick fits this mold perfectly, as it’s also built on existing Blue Oval underpinnings (the Ford C2 platform) and is an astonishingly good value with a base price of $19,995 – a fact that Ford Authority was the first to report. Like the original Maverick, the new compact pickup forges its own path and goes against the traditional pickup truck grain with a unibody platform and standard front-wheel-drive, as well as a hybrid drivetrain.

This isn’t the first time we’ve seen traditionalists upset at Ford’s decision to use a beloved nameplate on a new model – just see the Ford Mustang Mach-E and Ford Bronco Sport, for example. But in this case, at least, it makes perfect sense for the automaker to recycle the Maverick name for use on its new compact pickup.

We’ll have more on the Maverick very soon, so be sure and subscribe to Ford Authority for more Ford Maverick news and non-stop Ford news coverage.

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Written by Brett Foote

Brett's lost track of all the Fords he's owned over the years and how much he's spent modifying them, but his current money pits include an S550 Mustang and 13th gen F-150.

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10 Comments

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  1. Disagree 100%. This should have been the Courier, or even Ranchero; and the Bronco Sport should have been named the Maverick.

    • Courier was a size class smaller than this and is a boring name only deserving of being put on a compact fleet delivery van.

  2. The original Maverick was introduced 17 April, 1969, starting at $1995. “The End of Foreign Intrigue”.

    First used in North America for a sedan delivery, the Courier nameplate has seen use worldwide for multiple types of vehicles. The Courier nameplate was also used by Ford for a series of compact pickup trucks (produced by Mazda) and would also see use by Ford of Europe denoting a Fiesta-based panel van. Ford Brazil used the nameplate for a Fiesta-based coupe utility pickup marketed across Latin America. From Wiki!

  3. An interesting reversal of a trend which lately seems to be predicated on ever larger everything. Is Ford sensing that maybe going to something between what is currently out there and a tractor trailer might be a bridge too far? It’ll be interesting to see if the rest of the market bites on this trend.

  4. Ford you got this perfectly right. Name, size, lifestyle, attitude and price. It was very tempting to replace my no problem 8 year old C-Max.

  5. The Maverick was a Falcon based subcompact car from the ’70’s. Not a truck, so in that right there, the name doesn’t fit this vehicle. Ford is so set on having these nostalgic names and families of vehicle but yet they continuously use the wrong ones. Although it’s name lived on and produced AMAZING vehicles in Australia, here in America, the Ford Falcon was truly a versatile name in the Ford lineup and produced a plethora of different styled vehicles during its tenure. The Vehicle that gave the Mustang life came in a coupe, sedan, squire wagon, Ranchero truck and even Econoline van/pickup. Placing all of these vehicle on the Modular CD6 chassis allows for a midsize coupe/convertible, a midsize 4-door coupe, a mid-size crossover, and a subcompact and mid-size truck. Using the Falcon also allows Ford to move away from V8 engines, as here in America, the Falcon wasn’t known for big engines (like the Mustang) although it did have performance options. This allows for the Ecoboost family of engines such as the 3.0L Ecoboost, 3.0L ecoboost hybrid, the 3.5L High Output and 3.5L Super high output engines to move to the forefront of performance and effectively phase out the V8 powerplants while still having high horsepower. Thinking about the fact that the 3.0L Hybrid Ecoboost puts out 494hp and 630lb-ft of torque while the super high output 3.5L Ecoboost puts out 660hp/550lb-ft of torque while the regular 3.0L puts out 400hp/415tq and the regular high out put 3.5L Puts out 450hp/510lb-ft of torque and in powerboost form 430hp/570tq. That kind of versatility still allows enthusiasts to have something while being more economically friendly in a sense. While that takes care of the smaller side of things, the Bronco family of vehicles should take care of the middle-tier with an explorer sized vehicle and a Expedition sized vehicle, still relying on ecoboost power with the 3.0L, 3.0L Hybrid and 3.5L High Output and 3.5L Powerboost options along with a truck-style option more like what the Hummer H3T used to be. The Ranger should actually be the Ford Ranger F100 and then have the F150 and F-Series super duty truck above that. Again, give everything (minus the super duty trucks) ecoboost and ecoboost hybrid powertrains and go from there.
    As far as electric, Let Lincoln have the Electric vehicles. Change the Mach E to the Mark-E and change the Lighting to the Lincoln Atlas pickup truck. Seeing that the Lighting is on the truck chassis, it would be easy to have the next Lincoln Navigator to be completely electric along with the Nautilus and other Lincoln Crossovers since the Mach E is a crossover electric vehicle and it would put the vehicle in a better position to compete with Telsa and the other electric automakers. Having Lincoln as the electric arm of Ford would set the Lincoln brand off in a different tier and give Ford Motor Company a complete electric division. Along with changing the Transit vehicles, super duty pickup trucks and all other commercial vehicles to electric.

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