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2022 Ford Maverick Will Make Public Debut At Barrett-Jackson Las Vegas

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The 2022 Ford Maverick was just revealed to the world last week, but it won’t be much longer before the public can catch the new compact pickup in the flesh. Ford has announced that the Maverick will make its very first public appearance at the 2021 Barrett-Jackson Las Vegas auction, which kicks off today and runs through Saturday, June 19th.

The Maverick made waves last week when it was revealed that the new pickup will come with a standard hybrid drivetrain that’s rated to return up to 40 miles-per-gallon in the city, all with a base MSRP of $19,995, which Ford Authority was the first to report back in February. However, Ford’s 2.0L EcoBoost I-4 is also available as an option, and a loaded Lariat-trimmed Maverick can cost well north of $30k.

All-wheel-drive is available, but only with the EcoBoost, mainly because of the Maverick’s new electric motor. Regardless, even the base model shares suspension tech with the European Ford Fiesta ST, though the Maverick will only be sold in the U.S. Those interested in checking out all of the Maverick’s options can do so here, and a comprehensive pricing guide can be found here.

In addition to the Maverick’s debut, Barrett-Jackson Las Vegas will feature a number of notable Blue Oval vehicles, including a 1966 Ford Mustang once owned by Henry Ford II, a 2019 Ford GT with 21 miles on the clock, and comedian/actor Kevin Hart’s custom 1977 Ford Bronco restomod, which like every lot in Las Vegas, will be offered with no reserve price. Additionally, a special Las Vegas Raiders Edition Ford Bronco Badlands four-door will be auctioned during the event to benefit the Grant a Gift Autism Foundation and the Raiders Foundation.

We’ll have more auction coverage and Maverick news to share soon, so be sure and subscribe to Ford Authority for more Ford Maverick news and 24/7 Ford news coverage.

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Brett's lost track of all the Fords he's owned over the years and how much he's spent modifying them, but his current money pits include an S550 Mustang and 13th gen F-150.

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Comments

  1. Jim

    An Area51 Maverick was displayed on a turntable at the Fabulous Fords Forever show at Irwindale Speedway last Sunday here in So. Cal.

    Reply
  2. Hendrik Joseph Haan

    Maverick and Mustang E… Just because you own those names doesn’t mean you know what to do with them! Is the same guy making decisions about this the one calling the shots at the Detroit Lions?

    Reply
    1. Explorer ST

      Considering the intended purposes of brand recognition, I’d say choosing those names are doing exactly what they want. Good on Ford!

      Reply
      1. Roy Chile’s

        I get Ford marketing strategy of going with the horse theme, hopefully it will sell, but putting a car name on the truck wasn’t very creative

        Reply
        1. Explorer ST

          I don’t even necessarily think its the horse theme. I think its just popular household brand names (new & old) that will attract attention and make people talk about the vehicle. Whether its good or bad association, its still recognition. If that’s the case, Ford is doing a good job. Preorders and recent company adjusted outlook indicates they have it going for them.

          Reply
          1. Roy Chile’s

            Had FORD named it Sport Trac or Splash the pre-order numbers would be the same. The selling point is a small truck that gets 40mpg city for 20k. It’s not a Pony theme, Bronco, Bronco Sport, Maverick all Ponies. Popular household brands Bronco yes, Maverick not it’s just a name Ford used on a car from the 70’s

            Reply
    2. Stalkbroker94

      You may not like that those names are being used, but you remember them. That’s the important part.

      Reply
  3. Bryan Tu

    wish they have an option of an extra cab and longer bed instead of 4 doors.

    Reply
    1. Stalkbroker94

      Unfortunately, being a modified C2 platform, it’s not practical, given its non-modular format.

      Reply
  4. Brad Barefoot

    Same here, and how about some more “conservative” styling on the wheels.

    Reply
  5. Explorer ST

    I appreciate you Brett. You do great work on here. These reads are very informative and I cannot express how much the information I’ve received on the site has helped me

    Reply
    1. Brett Foote

      Thank you, and thanks for reading!

      Reply

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