Ford Authority

ChargePoint CEO Says Electric Trucks Will Sway Americans Toward EVs

Though EV sales have been growing in recent months, they still represent a small percentage of overall vehicle sales. Throw in the fact that a lot of consumers have hesitations when it comes to making the switch from ICE-powered vehicles, and it’s clear that the automotive industry has some work to do. However, at least one person – EV charging network ChargePoint CEO Pasquale Romano – believes that the secret to winning over Americans is electric trucks.

Romano believes that as fleet owners convert to electric pickups in the coming years due to their lower maintenance costs, drivers and truck shoppers will follow. “They’ll pull into the parking lot with their personal pickup truck, hang their stuff in the locker, and pick up the keys to the work truck,” Romano told Bloomberg. “You have a built-in test-drive: ‘I drive one of these electric ones every day, and it’s awesome.'”

Romano’s theory isn’t without merit. Recent studies have shown that consumers who test-drive electric vehicles are more likely to purchase them, and the Ford F-150 Lightning is expected to have the lowest operating costs of any Ford F-Series pickup. It’s a fact that EVs have far fewer moving components than ICE-powered vehicles, which means more uptime for fleet owners and less maintenance and fuel costs since electricity is cheaper than gas.

Since the Lightning was revealed last month, Ford has secured over 70,000 reservations for the EV pickup, which has drawn considerable interest. The same is true of the forthcoming GMC Hummer EV, Rivian R1T, and Tesla Cybertruck – the latter of which has reportedly attracted over a million reservations since it was revealed last year. Thus, if Romano’s prediction comes true, it may not be much longer before we see an electric truck revolution take place in the U.S.

We’ll have more EV news to share soon, so be sure and subscribe to Ford Authority for 24/7 Ford news coverage.

Brett's lost track of all the Fords he's owned over the years and how much he's spent modifying them, but his current money pits include an S550 Mustang and 13th gen F-150.

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  1. Lou

    I don’t really see the infrastructure in place to go into full scale EV’s yet. I have seen a couple places that have numerous charging stations but with a wait time of 20 minutes to charge I can see cars lined up for miles.

    How are poor people going to afford one?

    What about the idiots that think they can get where they are going but miscalculate and get stuck along the road?

    Perhaps if I could get those things answered and see more progress towards them I might feel a bit better about all the hoopla about EV’s.

  2. frank

    Alot of talk like the Bronco over a year no vehicle.That electric truck is so good ,and all electric, it will be cheaper and quicker to call UBER!

    1. William

      It takes 3 years, minimum to design a new vehicle. The average is 5 years.

  3. William

    If “range anxiety” is an actual thing, they do still sell portable gas-powered generators; I priced a 9kw generator at under $1,000. A standard EV battery requires 30 kWh per 100 miles. A little research could find a generator that would fit in a vehicle trunk. Or, trailers are still a thing, small trailer plus generator shouldn’t be so much weight to haul.
    There is an answer to every problem. The question is whether the solution is worth the price.

  4. Stuart Brear

    Time after time I read comments about range anxiety and the lack of charging infrastructure. I am sure almost every home has electrical outlets outdoors, in garages or reasonably available to their parking spaces. This is basic charging infrastructure already in place. Trailer/RV parks have had these for years.
    Ford EVs come with a portable interface kit that has the J1772 connector/plug, 20 foot cable and two adapter plugs for connecting to either a 110v or 220v outlet. This is like ICE vehicle owners always having a spare gas pump at home (or any other building).
    No need to worry about finding an open gas station after hours like the fuel anxiety ICE owners experience at night on any Sunday or holiday.
    EV buyers should prepare to spend a bit of money to allow for the best charger plug and location at home but can recoup this cost through fuel purchase savings as I have.
    Also, government needs to ante up with programs or tax deductions to help build charging infrastructure funded by the carbon tax revenues.
    Finally, existing petroleum corporations and their investors need to open their eyes and wallets to the potential for new business as gasoline and diesel sales decline. Fast chargers can replace gas pumps at fuel plazas where there is food and comfort stops. Fuel safety considerations may not allow them to be placed side by side but smart design and installation can fix that.

  5. Lee

    Mhmm. Charge Point CEO is wrong.

  6. Dave Mathers

    EVs are coming, make now mistake. Will the infrastructure catch up? Probably not. Politicians are pushing EVs HARD but are dragging their collective feet on charging capabilities.


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