Ford Authority

First Ford Bronco Off-Roadeo Launches In June, Full Details Revealed

Ford originally announced that it was going to host a free off-road driving school for Ford Bronco and Ford Bronco Sport Badlands/First Edition buyers when the Bronco was revealed last summer. Then, a couple of months later, it announced the very first Ford Bronco Off-Roadeo location – Austin, Texas, followed by Vermont, Las Vegas, and Moab, Utah. After experiencing some issues with a potential location in Vermont, Ford has now released a bevy of additional information about the Bronco Off-Roadeo, including a launch date for the first such experience center near Austin.

The very first Ford Bronco Off-Roadeo launches near Austin in Horseshoe Bay, Texas, on June 28th, where Bronco owners will get the chance to explore 50 miles of curated trails across one and a half days. The experience kicks off with a 90-minute tutorial designed to familiarize drivers with the Bronco’s many features, including its G.O.A.T. modes, Terrain Management System, and Trail Control, the FordPass Performance App with off-road navigation, Trail Turn Assist, and stabilizer bar disconnect.

From there, trail guides will assist participants with important off-road information such as how to navigate trails and various obstacles, trail etiquette, and recovery techniques, including how to use a winch, recovery straps, and hi-lift jacks. Owners can then embark on either two- or four-hour drives to test out these newly-learned skills, as well as the capability of their Broncos.

As for the other three locations, Ford has updated them to include Moab, Utah, Mount Potosi, Nevada, and the “Northeast United States.” Each location offers courses designed with the help of off-road drivers including Vaughn Gittin Jr., Loren Healy, and Bob Burns, and features everything from rock crawling to desert running to trail riding.

In addition to navigating off-road trails, participants at the Ford Bronco Off-Roadeo can also participate in curated adventure extensions for an added cost. These include mountain biking, fly-fishing, whitewater rafting, and kayaking excursions, each of which ends with participants hanging out around a campfire.

The Off-Roadeo is free for owners and order holders of Bronco, Bronco Sport Badlands, and Bronco Sport First Edition models, but they can also bring along friends or family members for an additional fee. Experience center locations will also offer stay-and-play packages, including Horseshoe Bay Resort in Texas.

As a bit of a consolation prize for the recent delays caused by supply chain issues including hardtop production, Ford is also giving Bronco order holders a $250 voucher to use toward the cost of bringing a guest, to purchase gear at the Off-Roadeo, or toward a curated adventure experience.

Reservations for the Ford Bronco Off-Roadeo are open now, and owners/order holders can reserve their spot at Horseshoe Bay by heading over here.

We’ll have more on the Bronco Off-Roadeo soon, so be sure and subscribe to Ford Authority for more Ford Bronco news and around-the-clock Ford news coverage.

Brett's lost track of all the Fords he's owned over the years and how much he's spent modifying them, but his current money pits include an S550 Mustang and 13th gen F-150.

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  1. royl

    My guess, far more miles will put “off road” during these events by the purchasers, than will be put on their [the purchasers] new broncos for many years to come. I’m guessing the vast majority of these new broncos will be mall crawlers, spending far more time being washed and waxed (don’t forget the tire shine) than they will off road. the owners will spend far more (FAR more) time fretting over “extras” and options than they will planning any kind of true off road driving. We shall see.

    1. Steve

      So what, it’s their Bronco to use as they like.

    2. Jon

      My “guess” is that royl [the SUPER weirdo] is very worried about what other people think, and spends a great deal of time [a GREAT DEAL] comparing others to themselves, and judging, worrying, and being generally fearful [EXTREMELY FEARFUL], far, far (FAR) more than the next person.

      My Broncos, plural, will see a tremendous amount of trails so remote and rugged, that they would make you wish you were born a woman royl.


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