Ford Authority

Ford Argentina Sales Decrease 41 Percent In May 2021

Ford Argentina sales decreased 41 percent to 1,180 units in May 2021 compared to May 2020 results. The figures place Ford as the seventh best-selling automobile brand in Argentina, behind Toyota, Volkswagen, Fiat, Renault, Chevrolet and Peugeot.

Individual model sales performance was as follows:

During the first five months of the 2021 calendar year, Ford Argentina sales increased 24 percent to 13,822 units.

Sales Results - May 2021 - Argentina - Ford

MODELMAY 2021 / MAY 2020MAY 2021MAY 2020YTD 2021 / YTD 2020 YTD 2021YTD 2020
BRONCO SPORT* 195**287 *
ECOSPORT-84.66% 73476-31.76%1,938 2,840
F-SERIES+105.26% 3919+114.46%178 83
FIESTA-88.89% 19-92.90%12 169
KA-77.76% 131589-2.85%3,787 3,898
KUGA+1,700.00% 181+423.53%178 34
MONDEO-47.83% 1223-75.00%57 228
MUSTANG-33.33% 23+233.33%10 3
RANGER-43.32% 471831+74.63%5,955 3,410
TERRITORY* 152**915 *
TRANSIT+581.82% 7511+620.00%468 65
FORD TOTAL-40.61% 1,1801,987+24.08%13,822 11,140

The Ford Authority Take

Ford Argentina sales fell substantially in May, only a month after posting a significant triple-digit increase in April. The decline in May sales was a result of new lockdown restrictions enacted by the Argentine authorities to contain the spread of COVID-19, which kept dealerships closed for a week.

Although most Ford models suffered significant sales drops in May, including the best-seller Ranger and the discontinued Ka / EcoSport, several nameplates managed to post positive sales figures over the past month, including the F-150, Kuga and Transit, which posted notable three- and four-digit sales gains.

In addition, the all-new Ford Bronco Sport registered 195 registrations during its second full month on sale in the local market, making it Ford’s second best-selling model in Argentina during May.

About The Numbers

Further Reading & Sales Reporting

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  1. carlos, de Argentina.

    Es preocupante la situacion de Ford en Argentina, el consumidor ya no confia en la marca.
    Solo quedaria la opcion de importar los modelos recien lanzados, pero seria one line, ya
    no hacen falta los concesionarios.


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