It’s no secret that Ford has had a tough time obtaining enough hardtops to fill 2021 Ford Bronco customer orders. The automaker recently admitted that it has spent millions of dollars trying to rectify the issue, but the reality is, there’s no quick fix. As a result, as Ford Authority has reported over the last week, order holders are being encouraged to switch to soft tops, and some soft top-equipped models will be sent to dealers to sell on the lot. Now, the automaker is also offering some new perks to Ford Bronco order holders to help ease the pain of waiting, sources familiar with the Bronco’s launch plans have revealed to Ford Authority.
Those perks start with an extension of the existing 200,000 FordPass Rewards points bonus to 2022 model year Bronco order holders who are impacted by roof-related delays. As Ford Authority reported back in December, the automaker previously dished out these rewards points – which can be redeemed toward the purchase of accessories – due to COVID-19 related delays.
Additionally, Ford is extending price protection on existing Bronco orders – which was previously good through the 2022 model year – through the 2023 model year. This is largely because every single hardtop-related option – including painted hardtops, dual-tops, and MIC tops that aren’t finished in Carbonized Gray – have now been delayed until the 2023 model year.
These perks will join a new and free hardtop prep kit, which provides soft top buyers with everything they need to add a rear wiper, rear defroster, and plumbing for the rear washer if they purchase a hardtop later on. Even better, order holders that decide to switch from a hardtop to a soft top before July 16th, 2021 will be eligible for September production.