Ford Authority

Ford Celebrates Bronco Sport Launch In Brazil With Special 3D Projection


Back in April, Ford Authority reported that the Ford Bronco Sport would soon be launching in Braziljoining its big brother, the Ford Bronco, in the South American country. The Bronco Sport launch in Brazil officially happened back in May, marking the start of a massive lineup revamp in the country following a decade of operating in the red. Ford recently celebrated its Brazilian Bronco Sport launch with a very special 3D projection that illuminated the Cidade das Artes in Rio de Janeiro – created by French architect Christian de Portzamparc – last Friday from 7 pm to 11 pm.

Ford used the latest in projection technology to display the Bronco Sport on the cultural center in 3D, with a giant 328-foot wide screen hanging across the building. That spectacle showed off the Bronco Sport in a variety of both still images and moving video, with the rugged crossover gliding over roads and various off-road terrain. For added measure, a wild horse also played a cameo role in the flick.

In Brazil, the Ford Bronco Sport is sold in just one trim level – Wildtrak – which is only available in the U.S. on the regular Bronco. The Bronco Sport Wildtrak is powered by Ford’s 2.0L EcoBoost I-4, which is rated to produce 240 horsepower and 275 pound-feet of torque and is mated to the automaker’s SelectShift eight-speed transmission. Four-wheel-drive is also standard, as are seven G.O.A.T. modes – Normal, Eco, Sport, Slippery, Sand, Mud, and Rock Crawl.

Ford says that the Brazilian Bronco Sport has received a special engine and transmission calibration specifically for that market, which is designed to suit “the driving style of Brazilians and the conditions of our roads,” according to the automaker.

Other standard equipment includes 17-inch wheels wrapped with 225/65 R17 Pirelli Scorpion all-terrain tires, a lockable rear differential, and LED headlights. Inside, the Wildtrak comes equipped with an 8-inch touchscreen with SYNC 3, a B&O sound system, a wireless charging pad, and partial leather heated seats. The Bronco Sport Wildtrak is on sale now with a starting price of R $256,900 ($48,672 USD).

We’ll have more on the Bronco Sport soon, so be sure and subscribe to Ford Authority for more Bronco Sport news and continuous Ford news coverage.


Brett's lost track of all the Fords he's owned over the years and how much he's spent modifying them, but his current money pits include an S550 Mustang and 13th gen F-150.

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