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Ford Edge Sales Place Eighth In Segment During Q1 2021

By Francisco Cruz

June 4, 2021 10:42 am

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Ford Edge sales decreased in the United States, Canada, and Mexico during the first quarter of 2021.

Ford Edge Sales - Q1 2021 - United States

In the United States, Ford Edge deliveries totaled 22,150 units in Q1 2021, a decrease of about 25 percent compared to 29,599 units sold in Q1 2020.
MODEL Q1 2021 / Q1 2020 Q1 2021 Q1 2020
EDGE -25.17% 22,150 29,599

Ford Edge Sales - Q1 2021 - Canada

In Canada, Ford Edge deliveries totaled 2,525 units in Q1 2021, a decrease of about 4 percent compared to 2,630 units sold in Q1 2020.
MODEL Q1 2021 / Q1 2020 Q1 2021 Q1 2020
EDGE -3.99% 2,525 2,630

Ford Edge Sales - Q1 2021 - Mexico

In Mexico, Ford Edge deliveries totaled 46 units in Q1 2021, a decrease of about 60 percent compared to 116 units sold in Q1 2020.
MODEL Q1 2021 / Q1 2020 Q1 2021 Q1 2020
EDGE -60.34% 46 116

Competitive Sales Comparison (USA)

The 25 percent contraction in Q1 2021 Ford Edge sales in the U.S. places the midsize crossover in eighth place in its expanded segment, which consists of 21 models. The Edge’s corporate cousin, the Ford Explorer led the segment in first place with a 16 percent growth rate, while the Toyota Highlander took second with an impressive increase of over 33 percent. Following in third place was the Jeep Grand Cherokee, then the Chevrolet Traverse and Honda Pilot in fourth and fifth places, respectively. The Volkswagen Atlas took sixth, Hyundai Santa Fe placed seventh, and the Ford Edge followed in eighth. The Edge outsold the Kia Telluride, Hyundai Palisade, Dodge Durango, GMC Acadia, Kia Sorento, Chevrolet Blazer, Subaru Ascent, Toyota Venza, Honda Passport, Nissan Murano, Mazda CX-9, Nissan Pathfinder, and Mitsubishi Outlander.

Sales Numbers - Midsize & Full-Size Mainstream Crossovers - Q1 2021 - United States

MODEL Q1 21 / Q1 20 Q1 21 Q1 20 Q1 21 SHARE Q1 20 SHARE
FORD EXPLORER +15.87% 65,244 56,310 12% 12%
TOYOTA HIGHLANDER +33.29% 63,831 47,890 12% 10%
JEEP GRAND CHEROKEE +10.21% 55,198 50,083 10% 11%
CHEVROLET TRAVERSE +26.39% 38,037 30,095 7% 7%
HONDA PILOT +31.61% 31,451 23,898 6% 5%
VOLKSWAGEN ATLAS +98.09% 30,520 15,407 6% 3%
HYUNDAI SANTA FE +38.30% 28,570 20,658 5% 4%
FORD EDGE -25.17% 22,150 29,599 4% 6%
KIA TELLURIDE +29.88% 21,854 16,826 4% 4%
HYUNDAI PALISADE +29.84% 21,207 16,333 4% 4%
DODGE DURANGO +15.47% 20,560 17,805 4% 4%
GMC ACADIA +12.84% 19,956 17,686 4% 4%
KIA SORENTO +9.24% 19,724 18,055 4% 4%
CHEVROLET BLAZER -13.00% 19,265 22,144 4% 5%
SUBARU ASCENT -7.37% 14,473 15,624 3% 3%
TOYOTA VENZA * 13,623 * 3% 0%
HONDA PASSPORT +48.22% 11,610 7,833 2% 2%
NISSAN MURANO -26.53% 11,523 15,683 2% 3%
MAZDA CX-9 +30.02% 9,386 7,219 2% 2%
NISSAN PATHFINDER -50.78% 8,905 18,092 2% 4%
MITSUBISHI OUTLANDER -67.94% 4,106 12,809 1% 3%
TOTAL +15.46% 531,193 460,049

The Edge accounted for a 4 percent segment share, well behind the 12 percent share each held by the Explorer and Highlander.

The mainstream mid- and full-size crossover segments, comprised of CUVs with a starting price points around $30,000, expanded 15.5 percent to 531,193 units in Q1 2021.

Narrowing down the segment only to midsize crossovers with two rows of seating places the Edge in third place out of seven contenders, behind the Jeep Grand Cherokee by around 33,000 units and the Hyundai Santa Fe by nearly 6,500 units, but ahead of the newer Chevy Blazer, Toyota Venza, Honda Passport, and Nissan Murano.

Sales Numbers - Two-Row Midsize Mainstream Crossovers - Q1 2021 - United States

MODEL Q1 21 / Q1 20 Q1 21 Q1 20 Q1 21 SHARE Q1 20 SHARE
JEEP GRAND CHEROKEE +10.21% 55,198 50,083 34% 34%
HYUNDAI SANTA FE +38.30% 28,570 20,658 18% 14%
FORD EDGE -25.17% 22,150 29,599 14% 20%
CHEVROLET BLAZER -13.00% 19,265 22,144 12% 15%
TOYOTA VENZA * 13,623 * 8% 0%
HONDA PASSPORT +48.22% 11,610 7,833 7% 5%
NISSAN MURANO -26.53% 11,523 15,683 7% 11%
TOTAL +10.92% 161,939 146,000

The mainstream mid-size, two-row crossover segment expanded nearly 11 percent to 161,939 units during the first quarter of 2021.

The Ford Authority Take

Ford Edge sales underperformed the segment by a significant margin during the first quarter of 2021. We attribute the decrease in Edge deliveries to substantially increased levels of competition in the segment from new entrants, including the Chevrolet Blazer, Honda Passport, Hyundai Santa Fe and Toyota Venza, along with substantial incentives on the Jeep Grand Cherokee.

Luckily, the 2021 Ford Edge is seeing various updates in the form of a significantly larger center screen and a revised transmission on the high-performance Edge ST model.

The Ford Edge will not see a next-generation model after the current model runs its lifecycle, which is expected to be around the 2023 calendar year.

About The Numbers

  • All percent change figures compared to Ford Edge sales in Q1 2020, unless noted otherwise
  • In the United States, there were 74 selling days in Q1 2021 and 76 selling days in Q1 2020
Ford Motor Company Q1 2021 sales reports:

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By Francisco Cruz

Frankie's first favorite car was a 1968 Ford Mustang, and he's had a strong appreciation for the nameplate ever since. Later in his youth he became infatuated with Eleanor, thanks to Nicholas Cage's stellar performance. Frank's a real jokester, too.

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Comments

  1. I wish this would get a redesign. Escape to Explorer is too big a gap.

    Reply

  2. It doesn’t sound like an edge one wants to get very close to for fear of falling…:-)

    Reply

  3. I wish Ford would address this and the Nautilus, they are now too old and uncompetitive. I have seen the Genesis CV70 in the metal and it truly makes the Edge/Nautilus look ancient.

    Reply

  4. I don’t get how the CHEVROLET BLAZER is so far down the list. Here in Macomb County Michigan, it seems like 1 out of 20 vehicles on the road is a Blazer.

    Reply

  5. I don’t get how the Blazer is so far down the list. Here in Macomb County Michigan, it seems like 1 out of 20 vehicles on the road is a Blazer.

    Reply

  6. Very interested in the age and the Ford explore both vehicles were very exciting I am interested in purchasing on soon soon as the chips get into the vehicles

    Reply

  7. I just bought a edge st 2020and maybe potential buyers back off
    When they see it come with summer tires and a21 inches wells
    On tap it doesn’t come with a spare tire
    Try to buy a an extra tire for spare
    Good luck be patient i check out
    So ford can only blame itself for the poor sales
    Roger

    Reply

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