Ford Motor Company has filed to trademark Splash with the United States Patent and Trademark Office, Ford Authority has learned.
Filed on June 9th, 2021 and assigned serial number 90764492, the application contains the goods and services description of “Motor vehicles, namely, automobiles, pick-up trucks, electric vehicles, sport utility vehicles, off-road vehicles, and their structural parts; vehicle equipment package consisting of wheels, exterior body parts and seats”.
The Ford Authority Take
From this application, it would appear that The Blue Oval is looking to use the Splash name on a future vehicle. The Splash name does carry historic precedent at the Ford Motor Company, as it was offered as a distinct model within the Ford Ranger lineup from 1993-1998.
The Ford Ranger Splash featured a flareside box and a set of exterior graphics, body-color bumpers, plus aluminum wheels and a specially tuned suspension for rear-wheel drive models. It wouldn’t be too much of a stretch to imagine FoMoCo bringing back the Splash name as either a graphics package or a full-on trim level for the next-generation Ford Ranger, due for the 2023 model year.
We’ll follow everything related to the Ford Splash trademark application and report back as soon as we know more. Until then, we invite you to subscribe to Ford Authority for the latest Ford trademark news, Ford business news, Ford Ranger news, as well as obsessive Ford news coverage.