Ford Authority

Ford Files To Trademark Splash, Likely For 2023 Ranger

Ford Motor Company has filed to trademark Splash with the United States Patent and Trademark Office, Ford Authority has learned.

Filed on June 9th, 2021 and assigned serial number 90764492, the application contains the goods and services description of “Motor vehicles, namely, automobiles, pick-up trucks, electric vehicles, sport utility vehicles, off-road vehicles, and their structural parts; vehicle equipment package consisting of wheels, exterior body parts and seats”.


Ford Ranger Spash

The Ford Authority Take

From this application, it would appear that The Blue Oval is looking to use the Splash name on a future vehicle. The Splash name does carry historic precedent at the Ford Motor Company, as it was offered as a distinct model within the Ford Ranger lineup from 1993-1998.

Ford Ranger Splash

The Ford Ranger Splash featured a flareside box and a set of exterior graphics, body-color bumpers, plus aluminum wheels and a specially tuned suspension for rear-wheel drive models. It wouldn’t be too much of a stretch to imagine FoMoCo bringing back the Splash name as either a graphics package or a full-on trim level for the next-generation Ford Ranger, due for the 2023 model year.

We’ll follow everything related to the Ford Splash trademark application and report back as soon as we know more. Until then, we invite you to subscribe to Ford Authority for the latest Ford trademark news, Ford business news, Ford Ranger news, as well as obsessive Ford news coverage.

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  1. Mark

    I could also see this trim appearing on the Maverick. It would perfectly fit the Maverick’s quirky and fun personality. I remember a lot of these being sold in the 90’s and they were quite popular with younger buyers.

  2. blksn8k

    I had a ’94 Ranger Supercab Splash that I ordered which was the first SuperCab in that trim level that my dealer received.
    I could see Ford using that name on an all electric Ranger, just like they brought back the Lightning name on the electric F-150.

  3. John

    I don’t see this applied to an electric vehicle. Lightning makes sense because its powerful electricity, which rings true with a powerful electric pickup. Splash has no electrical connotation.

    Splash was used on the Ranger flareside, but before that, it was a concept of an urban multi-activity vehicle aimed at the youth market. Sounds a lot like the Maverick, by a general description.

    I wouldn’t be surprised to see it on either the Ranger or Maverick, or both. I hope it denotes something more significant than a graphics package. I’m not sure about a flareside bed, but something unique and different would be appreciated.

  4. leeroy meadows

    need to make a plain jane work truck rubber mat , roll up windows F150 style but low enough people can work outa it , V6 6 or 10 speed before Government motors does this . I,m sure it will sell like hell cause todays trucks are too high for a lota service people to work out of .2 Door regular cab at first , when it takes off then4drs.Texas already sells 2 to 1 of every other state of trucks , if you wanna make it 3 to 1 make this truck .And while your at it make a fuel pump for my 86 F350 7.5 carbureted for rear steel tank .Never seen a plastic tank ,but plenty of those aval. mines 168 WB Dually .


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