Ford Authority

Ford Puma ST Special Edition Will Be Designed And Named By Fans

In the past, more than one company or government agency has given people the privilege of naming or designing a product, with mixed results. Just take Boaty McBoatface, the famed UK polar research ship, for example. Regardless, FoMoCo will give it a shot with the forthcoming Ford Puma ST Special Edition by allowing fans the ability to vote for their favorite specification, along with giving it a name. Which will hopefully be something like “Pumy McPumaface.”

“We know our Ford Performance fans want their vehicles to look as good as they drive, and there’s no better way to discover what our performance customers love most than to put them in the driver’s seat and let them make key decisions about the appearance of our new Puma ST special edition,” said Amko Leenarts, director, Design, Ford of Europe. “This is human-centered design in action, and we can’t wait to see how the final version turns out. It’s going to be a huge thrill to see the real thing out on the road.”

This is the very first time Ford has given its fans the chance to have a hand in designing and naming a vehicle that will actually reach production, as the Ford Puma ST Special Edition will be produced at the Ford Craiova Assembly Plant in Romania and will launch later this year. It isn’t the first time Blue Oval fans have been able to voice their opinions on a vehicle’s design, however, as the Team Fordzilla P1 concept racer was designed in a collaborative process with the gaming community.

Fans can voice their opinion on what the Puma ST Special Edition will be named and what it will look like via Ford of Europe’s Twitter and Instagram pages starting today, June 1st, through June 10th. Participants will be able to choose elements including paint colors, decals, brake caliper color, seatbelt stitching, and exterior badge options, as well as the model’s name, with each voting process open for 24 hours. The finished product will be revealed to the masses on June 18th.

Though North American Puma fans can participate in the fun, it doesn’t seem that the sporty crossover will be available any time soon, even though Ford Authority previously caught one driving around in Dearborn while Ford CEO Jim Farley has expressed his desire to see the model available in that continent.

We’ll have more on the Puma ST Special Edition soon, so be sure and subscribe to Ford Authority for more Ford Puma news and around-the-clock Ford news coverage.

Brett's lost track of all the Fords he's owned over the years and how much he's spent modifying them, but his current money pits include an S550 Mustang and 13th gen F-150.

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  1. Mark L Bedel

    One simple change could be to flip the grill 180 degrees. Make it look a little meaner like the Focus. It looks a little too happy currently…

  2. Mike says..

    To this day I smile at folks who see a face with emotion when they look at a car. If you are correct, the face you choose says way too much about your attitude, values and beliefs. That said, anthropomorphizing is a a fact… strange fact, but a fact!

  3. Marie

    I have the current ST line Puma and my main niggle is I hate the collision alarm which shrieks at you and makes you jump. After 40 years of driving , currently 22 no claims, I find it a real nuisance and you can’t turn it off!!

  4. John Jackson

    Black Stallion…that’s the name of the black horse. 🐎


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