In the past, more than one company or government agency has given people the privilege of naming or designing a product, with mixed results. Just take Boaty McBoatface, the famed UK polar research ship, for example. Regardless, FoMoCo will give it a shot with the forthcoming Ford Puma ST Special Edition by allowing fans the ability to vote for their favorite specification, along with giving it a name. Which will hopefully be something like “Pumy McPumaface.”
“We know our Ford Performance fans want their vehicles to look as good as they drive, and there’s no better way to discover what our performance customers love most than to put them in the driver’s seat and let them make key decisions about the appearance of our new Puma ST special edition,” said Amko Leenarts, director, Design, Ford of Europe. “This is human-centered design in action, and we can’t wait to see how the final version turns out. It’s going to be a huge thrill to see the real thing out on the road.”
This is the very first time Ford has given its fans the chance to have a hand in designing and naming a vehicle that will actually reach production, as the Ford Puma ST Special Edition will be produced at the Ford Craiova Assembly Plant in Romania and will launch later this year. It isn’t the first time Blue Oval fans have been able to voice their opinions on a vehicle’s design, however, as the Team Fordzilla P1 concept racer was designed in a collaborative process with the gaming community.
Fans can voice their opinion on what the Puma ST Special Edition will be named and what it will look like via Ford of Europe’s Twitter and Instagram pages starting today, June 1st, through June 10th. Participants will be able to choose elements including paint colors, decals, brake caliper color, seatbelt stitching, and exterior badge options, as well as the model’s name, with each voting process open for 24 hours. The finished product will be revealed to the masses on June 18th.
Though North American Puma fans can participate in the fun, it doesn’t seem that the sporty crossover will be available any time soon, even though Ford Authority previously caught one driving around in Dearborn while Ford CEO Jim Farley has expressed his desire to see the model available in that continent.