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U.S. Ford Truck Sales Up 10 Percent During Q1 2021

By Francisco Cruz

June 30, 2021 10:25 am

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Ford truck sales rose by 10 percent to 227,963 units during the first quarter of 2021.

Sales Numbers - Ford Truck Sales - Q1 2021 - United States

MODEL Q1 21 / Q1 20 Q1 21 Q1 20 Q1 21 SHARE Q1 20 SHARE
FORD F-SERIES +9.24% 203,797 186,562 89% 90%
FORD RANGER +15.19% 24,166 20,980 11% 10%
TOTAL +9.84% 227,963 207,542

Both Ford pickup trucks – the Ranger and F-Series – experienced an increase in cumulative sales volume.

The Ford Ranger led the way with a 15 percent jump to 24,166 units. The results enabled Ford’s midsize pickup truck to place second in its segment by total sales volume, being outsold only by the Toyota Tacoma.

We attribute the jump in Ranger sales to optimal availability at the retail level, higher interest in the recently-revived model, plus a 47 percent growth in Ranger sales to the commercial sector.

Meanwhile, the Ford F-Series sales – which includes the F-150 and F-Series Super Duty – increased 9 percent during the first quarter of 2021, tallying 203,797 deliveries. The rise in sales kept the F-Series in first place in its segment and enabled it to command a 36 percent segment share.

As such, the F-Series continued to dominate its segment, selling about 55,000 more units than the runner-up Ram Pickup and continuing to deliver the highest segment share of any single nameplate.

Notably, sales of the first all-new F-150 PowerBoost Hybrid model totaled 7,176 pickups in Q1, with March representing the model’s best performance to date, up 110 percent compared to February. PowerBoost days-to turn on dealer lots was just 14 days during March.

Additionally, Ford Super Duty commercial sales increased five percent over first quarter of 2020.

Looking ahead, we expect Ford truck sales to continue to grow, especially with the coming arrival of the unibody Ford Maverick pickup, which will slot under the mid-sized Ranger pickup. The new Maverick features a standard hybrid powertrain along with an alluring starting price of less than $20,000.

Then, in the spring of 2022, Ford will also launch the F-150 Lightning as an all-new electric variant of the best-selling F-150.

About The Numbers

  • All percent change figures compared to Ford Truck sales for Q1 2020, unless noted otherwise
  • In the United States, there were 74 selling days in Q1 2021 and 76 selling days in Q1 2020
Ford Motor Company Q1 2021 sales reports:

Sales News

All Sales News

By Francisco Cruz

Frankie's first favorite car was a 1968 Ford Mustang, and he's had a strong appreciation for the nameplate ever since. Later in his youth he became infatuated with Eleanor, thanks to Nicholas Cage's stellar performance. Frank's a real jokester, too.

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Comments

  1. YOU SAY FORD F150 SALES ARE UP, WELL DELIVERY IS 7 MONTHE’S BEHIND TO SASK CANADA

    Reply

  2. Stop saying *…along with an alluring starting price of less than $20,000* … with the *mandatory destination charge*, the *real* starting price is $19,995.00 plus a $1,495.00 destination charge which equals $21,490.00.

    The *real* starting price is $21,490.00. Stop playing the marketing hype game.

    Reply

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