When the 2022 Ford Maverick was revealed this morning, the big news was that the new compact pickup will feature a starting MSRP of under $20k (which Ford Authority was the first to report in February), making it a true value proposition. However, as is always the case with new vehicles, one can quickly multiply that cost by adding on options. Thus, we were wondering – just how expensive can the top-trim, fully-loaded 2022 Ford Maverick Lariat be? Now, we have our answer – $36,210.
That price includes Ford’s mandatory $1,495 destination and delivery charge, along with $8,140 in options, tacked onto the base price of the 2022 Ford Maverick Lariat, which starts out at $26,575. That’s still not a ton of money for a new vehicle, but some options are undoubtedly pricey. That includes all-wheel-drive, which runs an additional $3,305. However, the Lariat does come standard with Ford’s 2.0L EcoBoost I-4, at least.
For our particular tester, we also added Cyber Orange paint for an additional $495, the 4K Tow Package ($745), Ford Co-Pilot360 ($540), the FX4 Off-Road Package ($800), and the Lariat Luxury Package ($3,340). Those that want to jack up the price even further can do so by adding on any number of accessories Ford offers, including everything from a first aid kit to a console vault.
Those that opt for the limited First Edition Maverick will pay just a bit more than our loaded Lariat – roughly $200 extra, even though the option costs an additional $1,495. This is because the FX4 package and Cyber Orange paint aren’t available in conjunction with the First Edition, which makes the final price difference rather minute.
2022 Ford Maverick First Edition
Regardless, it’ll be interesting to see how many customers opt to deck out their Mavericks in this sort of configuration. For $36k, one could step up to a lower-trimmed Ford Ranger or Ford F-150, while even the cheapest Ford Super Duty has a starting MSRP of just under $35k, minus destination and delivery.
We’ll have more on the Maverick soon, so be sure and subscribe to Ford Authority for more Ford Maverick news and continuous Ford news coverage.
Comments
damn.
it is the gas mileage with that hybrid and once again they offer expensive packaged options. if you want to lead in sales get it together ford for a toyota is runnung away withyour customers
You can’t be serious??
A Toyota doesn’t even compare to a Ford product in trucks, they are Light Years behind!
What? Are you saying that Tacoma is loosing ground to the Ranger??? In sales? In performance? In longevity? I think not.
What do you mean? You said words, but there’s not a lot of sense to them.
The Luxury Package is what really pushes that price up, most configs I looked at on the online tool are pretty cheap. And even the maxed out price is not outrageous. Yes you can get into a Ranger, or 150, or technically a 250 for that price, but this really isn’t aimed at the people that just want the biggest truck for the money. Similar with the Ranger. It’s for people that want something that specific size.
These must be American prices because an F150 XLT is over 50k here in Ontario Canada
This is the rebirth of the old Ford Courier with a re-manufactured name of an old Ford car. The rebranding works well. Kudos to Ford for seeing the target market, the price point and need for this vehicle in there lineup. Those are all of the positives and we should celebrate them.
On the down side, this is an ugly truck. Ford has had the number 1 selling truck for decades and they continue to follow Chevy’s hideous grill design right off the cliff. Why they do this, I’m sure I have no idea. WHY COPY THE LOSER? Ford should be more concerned with RAM trucks, who have been spun off from Mopar, and continue to eat their market share.
Secondly, this truck will not be able to keep pace with the upcoming, much anticipated, and better looking Hyundai Santa Cruz. Speaking as a Ford fan, and shareholder, they need to fire whoever is on their design team. They need to find their own unique look and run with it; RAM has. Ugly trucks don’t sell as well as good looking trucks do. To further prove my point, on the day of the big Maverick unveiling, Ford stock dropped, and today, it’s down again…
I can’t imagine you thinking the RAM front end is “Good Looking”. Between the limited engine and transmission choices and that ugly front end is the reason when my truck was help up for months missing chips is the reason I stuck with my Ford order.
Really??? Thinking a Korean truck will bury a Ford product…….LOL!
The object is not to keep the same customers. It’s to attract new ones. That truck will sell well, but Ford needs to stop making ugly trucks. (BTW: RAM are ugly trucks)
I agree, fords object is not to keep their customers. $36,000.00 for a unibody, ecoboom, mexican made truck like vehicle? It will not attract new customers, and the old customers are not going to be that fired up to buy one either.
Can the maverick be told behind RVs
Any Ford Dealer who might read this … do one thing, don’t add idiot packages like scotch guard or other things an try to get another $250 to $450 … you will lose business.
I would think you would be able to. I’ve seen hundreds of C-Max Hybrids being towed behinf motor homes over the years. My C-Max an the new Maverick basically share the same drive line … and yes one will be in my driveway right beside my C-Max by Christmas/
Buy Ford stock however. Ticker symbol “F”. At $15.53 a share with a good dividend, it’s a steal. This company is on the move. It was $7 a share not too long ago. The company is solid with good vision.
This company’s stock pays zero dividends.
Dividend has yet to be reinstated. Company said they will revisit it in the near future. Other than that Ford is undervalued and for long term growth would be a great buy.
If they offered the hybrid with 4WD, I would order one for a commuter. But when you go to the bigger engine, the MPG is pretty lousy for a vehicle this small. The hybrid is what makes this truck a game changer, so hopefully Ford leans into that as this goes to production.
Is there a 2 door available?
With low inventories due to the computer chip shortage, all vehicles on dealers’ lot should sticker close to $32,000.
I agree a maxed out Maverick Lariat entering the well equipped Ranger territory Is a bit pricey, but buyers will buy for their needs not necessarily stepping into a truck that doesn’t fulfill their desires. If I wanted a maxed out F150 Limited, then I’ll pay the ridiculously high price. Even topping out at $36,000 and change, it’s still a bargain. A comparable Honda Ridgeline starts at $39,000. From there everything is optional. And please don’t tell me Asian vehicles are better then vehicles made by the big three. That was very true years back, but with the age of computers and robots American cars can compete with the best of them. Besides most of them are built here in the USA.
And, as for Ford following the design lead of Chevy then remember that old proverb, “Imitation is the sincerest form of flattery”. GM has been chasing the tail of Ford since they took the lead in truck sales.
Speaking of “ugly”, RAM wears that crown. My son often tells me old cars were ugly and I tell him there is beauty in the ugliness of them. That’s probably what RAM buyers must believe. And as for them chipping away at Ford sales? Don’t loose any sleep over it. They will never wear that crown, especially if GM has anything to do with it.
Where’s the GPS ? Available ?