Lincoln Navigator sales increased in the United States and Canada while decreasing in Mexico during the first quarter of 2021.
Lincoln Navigator Sales - Q1 2021 - United States
In the United States, Lincoln Navigator deliveries totaled 4,832 units in Q1 2021, an increase of about 26 percent compared to 3,826 units sold in Q1 2020.MODEL | Q1 2021 / Q1 2020 | Q1 2021 | Q1 2020 |
---|---|---|---|
NAVIGATOR | +26.29% | 4,832 | 3,826 |
Lincoln Navigator Sales - Q1 2021 - Canada
In Canada, Lincoln Navigator deliveries totaled 272 units in Q1 2021, an increase of about 17 percent compared to 233 units sold in Q1 2020.MODEL | Q1 2021 / Q1 2020 | Q1 2021 | Q1 2020 |
---|---|---|---|
NAVIGATOR | +16.74% | 272 | 233 |
Lincoln Navigator Sales - Q1 2021 - Mexico
In Mexico, Lincoln Navigator deliveries totaled 64 units in Q1 2021, a decrease of about 27 percent compared to 88 units sold in Q1 2020.MODEL | Q1 2021 / Q1 2020 | Q1 2021 | Q1 2020 |
---|---|---|---|
NAVIGATOR | -27.27% | 64 | 88 |
Competitive Sales Comparison (USA)
Lincoln Navigator sales grew 26 percent during the first quarter of 2021, keeping the full-size luxury SUV in second place in its competitive set, behind the Cadillac Escalade. The Infiniti QX80 came in third and the Lexus LX took fourth (and last) place.
The Escalade outsold the Navigator more than two-fold (by 5,010 units) during Q1. As a result, the Navi’s primary rival widened its lead, while Infiniti came closer to overtaking the Lincoln, trailing by only 490 units.
Sales Numbers - Full-Size Luxury SUVs - Q1 2021 - USA
MODEL | Q1 21 / Q1 20 | Q1 21 | Q1 20 | Q1 21 SHARE | Q1 20 SHARE |
---|---|---|---|---|---|
CADILLAC ESCALADE | +75.13% | 9,842 | 5,620 | 48% | 35% |
LINCOLN NAVIGATOR | +26.29% | 4,832 | 3,826 | 24% | 24% |
INFINITI QX80 | -22.44% | 4,342 | 5,598 | 21% | 35% |
LEXUS LX | +58.39% | 1,340 | 846 | 7% | 5% |
TOTAL | +28.11% | 20,356 | 15,890 |
From a segment share standpoint, the Escalade held a 48 percent share, up from 35 percent a year ago. Meanwhile, the Navigator accounted for 24 percent, flat versus the year-ago quarter. The QX80 took 21 percent while the Lexus saw a 7 percent share.
Notably, the Navigator’s 26 percent jump represented the smallest increase in sales volume on a year-over-year basis. By comparison, Escalade sales grew by 75 percent and LX sales increased by 58 percent. Meanwhile, the QX80 was the only model to suffer a decline this quarter, falling 22 percent.
The full-size luxury SUV segment expanded 28.1 percent to 20,356 units in Q1 2021, meaning the Navigator’s performance was in-line with the segment average.
For reference, we’ve included sales figures for full-size luxury crossovers below. Though they differ mechanically from “true” body-on-frame SUVs by having a unibody construction, they are typically cross-shopped and considered as alternatives to the full-size SUVs mentioned above. Currently, the only luxury automakers with full-size luxury crossovers are the BMW X7 and Mercedes-Benz GLS-Class, though Audi is rumored to be working on a Q9 that will compete in this segment.
Sales Numbers - Full-Size Luxury CUVs - Q1 2021 - USA
MODEL | Q1 21 / Q1 20 | Q1 21 | Q1 20 |
---|---|---|---|
MERCEDES-BENZ GLS-CLASS | +18.05% | 7,533 | 6,381 |
BMW X7 | +3.95% | 4,763 | 4,582 |
TOTAL | +12.16% | 12,296 | 10,963 |
The Ford Authority Take
The increase in Lincoln Navigator sales during the first quarter of 2021 is welcome news as the 26 percent growth follows declines in Q4 2020, Q3 2020 and Q2 2020. These declines were to be expected given the economic and logistical circumstances brought about by the COVID-19 pandemic.
During Q1 2021, the Navigator continued to hold onto second place in the segment, displacing the Infiniti QX80 as the second-best-selling model. It is also worth noting that Navigator sales at the retail level increased nearly 27 percent this quarter.
However, the fact that the all-new Cadillac Escalade increased its segment share by 13 percentage points while the Navigator remained stable compared to the year-ago quarter isn’t exactly great news for FoMoCo’s full-size luxury SUV. Meanwhile, the QX80 lost 14 percentage points and the LX gained 2 percentage points.
Though the Navigator has demonstrated the ability to achieve second place in the segment, keeping that spot protected from Infiniti will be an uphill battle in light of large incentives and aggressive fleet sales by the Nissan’s luxury arm. On the other hand, Lincoln is very much a second-place contender in the segment, as the Escalade – new for the 2021 model year – resonates extremely well with customers. We expect the Escalade to continue outselling the Lincoln until FoMoCo refreshes the Navi for the 2022 model year.
- See more about the 2022 Lincoln Navigator
About The Numbers
- All percent change figures compared to Lincoln Navigator sales in Q1 2020, unless noted otherwise
- In the United States, there were 74 selling days in Q1 2021 and 76 selling days in Q1 2020
- Lincoln Navigator sales include regular-wheelbase Navigator and extended-length Navigator L
- Ford Motor Company sales Q1 2021 U.S.A
- Ford Motor Company sales January 2021 U.S.A.
- Ford sales January 2021 U.S.A.
- Lincoln sales January 2021 U.S.A.
- Ford Motor Company sales February 2021 U.S.A.
- Ford sales February 2021 U.S.A.
- Lincoln sales February 2021 U.S.A.
- Ford Motor Company sales March 2021 U.S.A.
- Ford sales March 2021 U.S.A.
- Lincoln sales March 2021 U.S.A.
- Ford Motor Company sales January 2021 U.S.A.
- Ford China sales Q1 2021
- Ford Motor Company Canada sales Q1 2021
- Ford Canada sales Q1 2021
- Lincoln Canada sales Q1 2021
- Ford Motor Company Argentina sales Q1 2021
- Ford Argentina sales January 2021 (Ford brand)
- Ford Argentina sales February 2021 (Ford brand)
- Ford Argentina sales March 2021 (Ford brand)
- Ford Motor Company Brazil sales Q1 2021
- Ford Brazil sales January 2021 (Ford brand)
- Ford Brazil sales February 2021 (Ford brand)
- Ford Brazil sales March 2021 (Ford brand)
- Ford Motor Company Korea sales Q1 2020
- Ford Motor Company Korea sales January 2021
- Ford Korea sales January 2021
- Lincoln Korea sales January 2021
- Ford Motor Company Korea sales February 2021
- Ford Korea sales February 2021
- Lincoln Korea sales February 2021
- Ford Motor Company Korea sales March 2020
- Ford Korea sales March 2020
- Lincoln Korea sales March 2020
- Ford Motor Company Korea sales January 2021
- Ford Motor Company Mexico sales Q1 2020
- Ford Motor Company Mexico sales January 2021
- Ford Mexico sales January 2021
- Lincoln Mexico sales January 2021
- Ford Motor Company Mexico sales February 2021
- Ford Mexico sales February 2021
- Lincoln Mexico sales February 2021
- Ford Motor Company Mexico sales March 2021
- Ford Mexico sales March 2021
- Lincoln Mexico sales March 2021
- Ford Motor Company Mexico sales January 2021
- Ford Russia sales Q1 2021
- Ford Russia sales January 2020
- Ford Russia sales February 2020
- Ford Russia sales March 2020
- Ford Motor Company sales Q1 2021 by vehicle type
- FoMoCo car sales Q1 2021
- FoMoCo crossover sales Q1 2021
- FoMoCo SUV sales Q1 2021
- FoMoCo truck sales Q1 2021
- FoMoCo van sales Q1 2021
Navigator News
Ford Expedition, Lincoln Navigator Owners Sue Over Engine Fire Risk
Ford is still trying to determine the cause of the fires.
Read More »Lincoln Navigator Discount Offers Non-Existent In June 2022
The only incentive is a financing offer with a relatively high interest rate.
Read More »
Comments
Lincoln needs to step up there game big time, FoMoCo is only focused on Ford while Lincoln get treated like a step child. To think Lincoln started this segment now sit in 2nd place with Infinity closing in fast shows how much interest Ford has in its only Luxury Brand
Ford really needs to take biggger interest in Lincoln vehicles I believe it would boost Ford’s revenue greatly…..