Lincoln is preparing to undergo quite a transformation in the coming years, as the luxury automaker recently announced that its entire lineup would be fully electrified by 2030. Lincoln will also launch its very first EV next year, and noted that its future models will adopt the brand’s new “Quiet Flight DNA” design philosophy, which was previewed with the Zephyr Reflection Concept that debuted at Auto Shanghai earlier this year. Now, the Lincoln Quiet Flight 2040 design exercise is imagining the automaker’s future with a bit of a longer-term view.
The Lincoln Quiet Flight 2040 design exercise called upon four teams of transportation design students from the ArtCenter College of Design in Southern California, who were asked to imagine what Lincoln vehicles, their drivers, and the world around them might look like by the year 2040 and beyond. Those four teams then came up with a concept and a story behind it, which was told via a short film.
“ArtCenter is known for great vehicle design, and it’s in the heart of Hollywood,” said Jordan Meadows, global strategic design specialist for Lincoln, and assistant professor at ArtCenter. “More than just the vehicles themselves, we were looking for that great narrative development, that rich storytelling. It’s so important to understand the future ecosystem in which a concept vehicle will live.”
There were a few requirements for these concepts, including the fact that each had to stay true to Lincoln’s vision and be connected, autonomous, shared, and electric (CASE). However, each team was asked to design a different type of vehicle – a two-passenger, four-passenger, four-passenger with elevated ride height, and a six-passenger vehicle.
The result of those efforts were four intriguing concepts – the Lincoln Glider sedan, which draws inspiration from the Lincoln Continental and Zephyr, along with three other unique vehicles and Hollywood-quality stories, which can be viewed in the video below.
“The students’ various visions of how Lincoln and our Quiet Flight product DNA might look 20 years from now were inspiring,” said Joy Falotico, president, the Lincoln Motor Company. “Their concepts bring to life our core tenets of Beauty, Human, Gliding, and Sanctuary in such an experiential way and clearly show how each vehicle plays a central role in people’s daily lives.”