While the Ford vs. Chevrolet rivalry covers the mainstream segment, the battle for the luxury space is between Lincoln and Cadillac. We previously explained how the Ford brand outsold Chevy during the first quarter of 2021, and now it’s time to take a look at the their luxurious counter-parts.
During the Q1 2021 timeframe, total Lincoln brand sales fell less than 1 percent to 25,410 units. Meanwhile, Cadillac sales in the U.S. market grew nearly 23 percent to 37,277 units.
Sales Results - Q1 2021 - USA - Lincoln
| MODEL | Q1 2021 / Q1 2020 | Q1 2021 | Q1 2020 |
|---|---|---|---|
| AVIATOR | +7.41% | 6,086 | 5,666 |
| CONTINENTAL | -50.86% | 768 | 1,563 |
| CORSAIR | +25.47% | 7,114 | 5,670 |
| MKZ | -64.45% | 1,238 | 3,482 |
| NAUTILUS | +2.42% | 5,372 | 5,245 |
| NAVIGATOR | +26.29% | 4,832 | 3,826 |
| LINCOLN TOTAL | -0.59% | 25,410 | 25,561 |
The Cadillac Escalade was the highest-selling model for GM’s luxury brand, netting 9,842 units. Comparatively, the most popular Lincoln model was the Corsair with 7,114 deliveries during the quarter.
Sales Results - Q1 2021 - USA - Cadillac
| MODEL | Q1 2021 / Q1 2020 | Q1 2021 | Q1 2020 |
|---|---|---|---|
| CT4 | +6,305.78% | 2,627 | 41 |
| CT5 | +45.80% | 4,374 | 3,000 |
| ESCALADE | +75.13% | 9,842 | 5,620 |
| XT4 | +5.66% | 5,454 | 5,162 |
| XT5 | -2.77% | 8,773 | 9,023 |
| XT6 | +18.05% | 5,990 | 5,074 |
| CADILLAC TOTAL | +22.93% | 37,277 | 30,325 |
Meanwhile, the Cadillac to experience the highest growth was the CT4, moving from 41 units sold in Q1 2020 to 2,627 units in Q1 2021. That substantial jump in sales volume is the result of the CT4 just beginning to launch during the first quarter or 2020. For Lincoln, the Navigator experienced the largest gain, growing 26.3 percent to 4,832 units.
Car Sales
Cadillac outsold Lincoln in the passenger car department more than three-fold during Q1 2021.
Cadillac car sales in the U.S. market grew 130 percent to 7,001 units, while Lincoln car sales fell 60 percent to 2,006 units. While Cadillac sold more than thrice as many cars as Lincoln, it’s worth noting that Cadillac’s current offerings just entered the market a year ago.
Sales Numbers - Lincoln Cars - Q1 2021 - United States
| MODEL | Q1 21 / Q1 20 | Q1 21 | Q1 20 | Q1 21 SHARE | Q1 20 SHARE |
|---|---|---|---|---|---|
| LINCOLN MKZ | -64.45% | 1,238 | 3,482 | 62% | 69% |
| LINCOLN CONTINENTAL | -50.86% | 768 | 1,563 | 38% | 31% |
| TOTAL | -60.24% | 2,006 | 5,045 |
Meanwhile, both Lincoln sedans – the MKZ and Continental – have been discontinued, resulting in a 60 percent drop in sales volume.
Sales Numbers - Cadillac Cars - Q1 2021 - United States
| MODEL | Q1 21 / Q1 20 | Q1 21 | Q1 20 | Q1 21 SHARE | Q1 20 SHARE |
|---|---|---|---|---|---|
| CADILLAC CT4 | +6,305.78% | 2,627 | 41 | 38% | 1% |
| CADILLAC CT5 | +45.80% | 4,374 | 3,000 | 62% | 99% |
| TOTAL | +130.22% | 7,001 | 3,041 |
As stated, the CT4’s astronomical growth of over 6,300 percent is the result of very limited availability during Q1 2020, its launch qurater. Meanwhile, sales of the Cadillac CT5 grew a healthy 46 percent to 4,374 units.
Utility Sales
Lincoln also trailed Cadillac when it comes to utility (crossover and SUV) sales. Lincoln utility deliveries grew 15 percent to 23,404 units sold by its cross-town rival, while Cadillac sales increased 21 percent to 30,059 units.
The Corsair was the most popular Lincoln model at 7,114 deliveries, followed by the Aviator as the second-best-selling Lincoln utility with 6,086 units.
Sales Numbers - Lincoln Utilities Sales - Q1 2021 - United States
| MODEL | Q1 21 / Q1 20 | Q1 21 | Q1 20 | Q1 21 SHARE | Q1 20 SHARE |
|---|---|---|---|---|---|
| LINCOLN CORSAIR | +25.47% | 7,114 | 5,670 | 30% | 28% |
| LINCOLN AVIATOR | +7.41% | 6,086 | 5,666 | 26% | 28% |
| LINCOLN NAUTILUS | +2.42% | 5,372 | 5,245 | 23% | 26% |
| LINCOLN NAVIGATOR | +26.29% | 4,832 | 3,826 | 21% | 19% |
| TOTAL | +14.69% | 23,404 | 20,407 |
Meanwhile, the Escalade was Cadillac’s best-selling utility (and best-selling model overall) at 9,842 units followed by the Cadillac XT5 in second.
Sales Numbers - Cadillac Utilities - Q1 2021 - United States
| MODEL | Q1 21 / Q1 20 | Q1 21 | Q1 20 | Q1 21 SHARE | Q1 20 SHARE |
|---|---|---|---|---|---|
| CADILLAC XT4 | +5.66% | 5,454 | 5,162 | 18% | 21% |
| CADILLAC XT5 | -2.77% | 8,773 | 9,023 | 29% | 36% |
| CADILLAC XT6 | +18.05% | 5,990 | 5,074 | 20% | 20% |
| CADILLAC ESCALADE | +75.13% | 9,842 | 5,620 | 33% | 23% |
| TOTAL | +20.82% | 30,059 | 24,879 |
Overall, Lincoln sales trailed those of Cadillac by 11,867 units during the first quarter of 2021 on higher car and utility sales. It might be worth mentioning that on an automaker basis, Ford Motor Company (Ford and Lincoln combined) sold less than General Motors (Chevrolet, Cadillac, Buick and GMC combined). Specifically, GM posted 642,250 deliveries compared to Ford’s 521,334 units.
About The Numbers
- All percent change figures compared to Ford sales for Q1 2020, unless noted otherwise
- In the United States, there were 74 selling days in Q1 2021 and 76 selling days in Q1 2020
- Ford Motor Company sales Q1 2021 U.S.A
- Ford Motor Company sales January 2021 U.S.A.
- Ford sales January 2021 U.S.A.
- Lincoln sales January 2021 U.S.A.
- Ford Motor Company sales February 2021 U.S.A.
- Ford sales February 2021 U.S.A.
- Lincoln sales February 2021 U.S.A.
- Ford Motor Company sales March 2021 U.S.A.
- Ford sales March 2021 U.S.A.
- Lincoln sales March 2021 U.S.A.
- Ford Motor Company sales January 2021 U.S.A.
- Ford China sales Q1 2021
- Ford Motor Company Canada sales Q1 2021
- Ford Canada sales Q1 2021
- Lincoln Canada sales Q1 2021
- Ford Motor Company Argentina sales Q1 2021
- Ford Argentina sales January 2021 (Ford brand)
- Ford Argentina sales February 2021 (Ford brand)
- Ford Argentina sales March 2021 (Ford brand)
- Ford Motor Company Brazil sales Q1 2021
- Ford Brazil sales January 2021 (Ford brand)
- Ford Brazil sales February 2021 (Ford brand)
- Ford Brazil sales March 2021 (Ford brand)
- Ford Motor Company Korea sales Q1 2020
- Ford Motor Company Korea sales January 2021
- Ford Korea sales January 2021
- Lincoln Korea sales January 2021
- Ford Motor Company Korea sales February 2021
- Ford Korea sales February 2021
- Lincoln Korea sales February 2021
- Ford Motor Company Korea sales March 2020
- Ford Korea sales March 2020
- Lincoln Korea sales March 2020
- Ford Motor Company Korea sales January 2021
- Ford Motor Company Mexico sales Q1 2020
- Ford Motor Company Mexico sales January 2021
- Ford Mexico sales January 2021
- Lincoln Mexico sales January 2021
- Ford Motor Company Mexico sales February 2021
- Ford Mexico sales February 2021
- Lincoln Mexico sales February 2021
- Ford Motor Company Mexico sales March 2021
- Ford Mexico sales March 2021
- Lincoln Mexico sales March 2021
- Ford Motor Company Mexico sales January 2021
- Ford Russia sales Q1 2021
- Ford Russia sales January 2020
- Ford Russia sales February 2020
- Ford Russia sales March 2020
- Ford Motor Company sales Q1 2021 by vehicle type
- FoMoCo car sales Q1 2021
- FoMoCo crossover sales Q1 2021
- FoMoCo SUV sales Q1 2021
- FoMoCo truck sales Q1 2021
- FoMoCo van sales Q1 2021
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Comments
That’s because Lincoln don’t know how to build nice sedan for United States like the 2022 Zephyr concept in China, so they stop building cars that Lincoln desperately needs to show case the company luxury brand
They desperately need to get the refreshed Navigator out and diversify their offerings by adding a hybrid Navigator and fully electric other models.
Navigator alone can not SAVE LINCOLN, the whole lineup is in a desperate need of a shake up and remolding
My wife and I recently test drove a Grand Touring Aviator and after only 15 minutes they were the some of the most uncomfortable seats we have been in. The car looks great but it also has to feel great for long rides. Maybe this has something to do with Cadillac over tacking Lincoln.
I have a Grand Touring aviator and I think the seats are some of the best I have ever been in. My boss also agrees and ordered a navigator with the same ones. Now saying that I do have the 30 way adjustable ones not sure which ones you had.
It’s amazing how the “press” seems to love the Lincoln’s presentation but the “buying customer ” doesn’t!! Cadillac still prevail.