Typically, only limited-edition or highly-coveted automotive models – like the Ford Mustang Shelby GT500 – sell for over their sticker price. But in these strange times, buyers are paying more than MSRP for a number of new Ford models, according to Consumer Reports. This is a direct result of massive inventory shortages stemming from the semiconductor chip shortage, but it’s still clear that buyers don’t mind paying a premium for these vehicles at the moment.
Topping CR‘s list in terms of Blue Oval vehicles is the Ford Bronco Sport, which was a highly coveted model prior to the onset of the chip shortage. Currently, Bronco Sport models are selling for 15 percent over MSRP on average – $32,575 versus $28,320, a difference of $4,255. It’s followed by the Ford EcoSport, which has an average transaction price of $24,622 versus an average MSRP of $21,590 – a difference of $3,032, or 14 percent.
The Ford F-150, unsurprisingly, is also selling for 13 percent over its MSRP price, on average – $38,369 versus $33,935, for a difference of $4,434. And that isn’t all – CR also points out that the Ford Escape and Ford Mustang Mach-E are also selling for 13 percent over their respective sticker prices, too.
While this may come as a mild surprise, new Ford models are hard to come by these days. As Ford Authority recently reported, inventory is plummeting as sales have increased, and the chip shortage has had a bigger impact on FoMoCo than any other North American automaker. This has also had an impact on the used vehicle market, which is setting records for pricing with each passing month.
Currently, estimates for how much longer the chip shortage will last vary from a few weeks to a few years, so it’s difficult to estimate just how long this pricing anomaly will go on as well.
We’ll have more pricing info to share soon, so be sure and subscribe to Ford Authority for 24/7 Ford news coverage.
I am surprised on the Ford Escape since Dealers have 2020 inventory of unsold Escape at discount and some 2021 in some markets have discounts.
It’s kind of like the toilet paper shortage last year. People, who otherwise wouldn’t be in
the market for another new/used vehicle, become obsessed with the fear of not being
able to have something other people might be enjoying. As a result, they panic buy to
reassure themselves that they won’t be left out. If it means they have to pay more, doesn’t
I agree 100%. Ford is running TV ads around here with big discounts on ’20s AND ’21s. And now Consumer Reports gives the current Escape a reliability rating of dreadful and there’s just no way they’re going for anywhere near above MSRP.
All this means is that the selling prices are above the base MSRP. Ecosports are not selling above their real MSRP with the options included, and Bronco Sports are not selling for $4500.00 above their real MSRP.
It’s average MSRP versus average selling price.
Anyone buying a new vehicle right now needs a certain brain transplant. Even if their vehicle was totalled or stolen.
Same with used vehicles, prices are sky high.
Only a fool or someone with money to burn pays MSRP or above. Escapes and Ecosports going for a premium?
They are overpriced now !
I was with Ford when the 2002 Thunderbird came out people were paying $7000 over MSRP. A year later they couldn’t give them away, they even had rebates on them. Boy did those people get hosed 😂.
glad I got my new f150 2.7 at year end deal in april 2020 $9000 off sticker, now they offered me almost sticker to buy it back, but they have no good deal to replace it, we also ordered a new 2022 maverick hybrid xlt , no mark up ,no dealer fee