Ford’s Garage – a restaurant franchise bearing Blue Oval memorabilia – has been around since 2012, though it originated in Florida and wasn’t officially licensed to use Ford’s logo until 2014. The first Dearborn-based location opened in 2017, and the very first Ford’s Garage built at a Ford dealership just opened late last year. Regardless, the franchise’s business is booming, so perhaps it should come as no surprise that a Tesla restaurant appears to be in the works as well.
Late last month, the EV automaker filed an application with the U.S. Patent and Trademark Office to use its name and logo for the “categories of restaurant services, pop-up restaurant services, self-service restaurant services, and take-out restaurant services.” Of course, trademark filings don’t always translate to real-world products, but Tesla CEO Elon Musk has publically stated his desire to open a restaurant more than once over the last few years.
Gonna put an old school drive-in, roller skates & rock restaurant at one of the new Tesla Supercharger locations in LA
— Elon Musk (@elonmusk) January 7, 2018
Back in 2018, Musk tweeted “Gonna put an old school drive-in, roller skates & rock restaurant at one of the new Tesla Supercharger locations in LA.” He also confirmed that there would be popcorn and “an outdoor screen that plays a highlight reel of the best scenes in movie history.” Musk noted that owners could simply place their order via the vehicle’s infotainment screen, and has since revealed plans to build a Supercharger station in Santa Monica, California with a restaurant on site.
Please say there will be popcorn.
— drew olanoff (@yoda) January 7, 2018
Truthfully, this is a pretty ingenious idea that makes too much sense not to happen. While Tesla vehicles come equipped with a number of video games and applications like Netflix and Hulu built-in, we can see the appeal of being able to order food and watch movie scenes, old school drive-in style, while waiting for an EV to charge. Now, perhaps Ford can counter by installing some charging stations at existing Ford’s Garage locations.