Ford Authority

Volkswagen EV Lineup Severely Underperforming In China

Across the globe, automakers are currently working overtime to produce more all-electric models. This includes partners Ford and Volkswagen, the former of which is borrowing the latter’s MEB platform to underpin one or possibly two future European EVs. However, it doesn’t seem as if everyone is ready to buy into the Volkswagen EV lineup, as the automaker has thus far faced a cold market in EV-friendly China, according to a new report from Reuters.

The newly-minted star of the Volkswagen EV lineup – the ID.4 – has largely been ignored by Chinese shoppers, as VW sold just 1,213 units in May, or roughly 200 less than April. Volkswagen and its joint venture partner – SAIC Motor, which produces the larger ID.4 X in the country – were originally targeting sales of around 50,000-60,000 units in 2021. Reuters also reports that VW’s other joint venture with FAW, which produces the ID.4 CROZZ, was targeting similar numbers.

“Sales so far are behind our earlier expectations,” an unnamed source told Reuters. “We’ve had to dial down production plans for the ID.4 again and again. This is not healthy, but at the moment customers are not coming to buy them.” However, the automaker did respond by saying that its Chinese EV sales “were in line with expectations as it builds up production and a new sales network.”

Volkswagen faces a far more evolved market in China than other parts of the world, however. Competition in the EV space is fierce in the country, with some electric vehicles available for as little as $4,450. Critics also point to the fact that the ID.4 doesn’t feature the same sort of technology as the Tesla Model Y, already on sale in the country, as well as several other existing competitors.

“Chinese consumers value the sense of technology and science fiction of electric vehicles, and brand loyalty has always been low which is completely different from the European market,” said Yale Zhang, head of Shanghai-based consultancy AutoForesight.

While Chinese consumers have proven eager to eschew ICE vehicles for EVs, the same cannot be said for buyers in other parts of the world. As Ford Authority recently reported, Americans and Europeans are receptive to EVs, but most still have concerns related to range, cost, and infrastructure. Additionally, a separate study showed that 74 percent of U.S. car shoppers intend to purchase another ICE vehicle when the time comes to move on from their current vehicle.

We’ll have more on the state of the global EV market soon, so be sure and subscribe to Ford Authority for non-stop Ford news coverage.

Brett's lost track of all the Fords he's owned over the years and how much he's spent modifying them, but his current money pits include an S550 Mustang and 13th gen F-150.

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  1. Tom

    If Biden and his crew want me in an EV, it’s not going to happen. Let the market decide, not the idiots in Washington DC.
    I find it funny watching all of the auto companies trying to be more “woke” than the next as they announce their hugh EV development budgets.
    I still have not seen a Mustang Mach E on the road or on a dealer lot. How many have actually been delivered? What a joke!

    1. Mark

      How does f*cking politics always get involved in everything. Literally NO ONE mentioned Biden Tom. And the reason why you haven’t seen a Mach E at the dealer is because 1. They can’t make them fast enough 2. As soon as they reach the dealer they’re sold the next day on average. And the reason why you haven’t seen them on the road is because they just entered production and they can’t make them fast enough or you just live in the middle of no where. And the market is deciding. Washington has pretty much done nothing for EVs except put out a tax credit so there goes that. The most influence any government has had on EVs is probably California’s but even then it’s not that much compared to foreign governments. Besides, this is CHINA that they were talking about in the article. Not America. Same with Ford. They weren’t talking about Ford they were talking about VOLKSWAGEN!!! If Ford recognized that there wasn’t a market for EVs and the future wasn’t electric then they clearly wouldn’t be making them would they? Clearly you don’t think that much do you Tom.

  2. Lee

    Not sure anyone gives two shakes of a rats rear end about Volkswagen or China (except Sleepy Joe and Hunter), but, this ain’t really news now, is it? Totally expected.

  3. Mike says..

    Said before…. some of you participants should just look at the pictures because the words that fall out of your heads have nothing to do with the story line here. Think about getting some help with that or keep off the blog!… please.

  4. Stephen Tyler

    Mark that’s not very nice. Time is correct the bite in ministration wants to control you that’s what liberals do you should think about that dude!


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