Virtually every automotive make and model is hot property right now, both new and used. As automakers struggle to produce vehicles thanks to the semiconductor chip shortage, buyers have been emptying dealer lots, driving prices higher, and reducing inventory to record lows. This has caused automakers like Ford to cease doling out incentives, but buyers aren’t dissuaded, paying full MSRP and in some cases over sticker for new vehicles. However, there is at least one exception to this rule, and it’s apparently the 2020 Ford EcoSport.
According to new Cars.com data, the 2020 Ford EcoSport is spending more days on average (158) on dealer lots than any other vehicle. It’s also the only 2020 model year vehicle on the list, though the 2021 EcoSport also made the cut in 11th place out of 25 total vehicles, spending an average of 77 days on dealer lots. Currently, there are around 780 2020 model year EcoSports languishing on lots nationwide, as well as 4,100 2021 EcoSports. It isn’t the only Blue Oval product to make the list, however, as it’s joined by the Lincoln Corsair (62 average days on dealer lots) and the Ford Expedition (50 days).
This obviously isn’t a great look for the subcompact crossover, but it also isn’t all bad news. In fact, Cars.com notes that every vehicle on the list offers what it considers to be “above average reliability.” Regardless, it’s clear that the EcoSport isn’t resonating with buyers. As Ford Authority reported back in February, a recent study found that car shoppers consider the model to be one of the most undesirable on the market, though much of that can be attributed to the vehicle’s age.
While it’s a relatively new offering in the U.S., the EcoSport launched in other markets back in 2013. As Ford Authority reported earlier this week, an updated model is reportedly coming to India sometime next year, with refreshed styling and the addition of more modern tech features that should help it better compete with its more up-to-date rivals.