With the excitement surrounding its rebirth, the 2021 Ford Bronco was destined to be a hot commodity, even under normal market conditions. Clearly the circumstances of 2020 and 2021 have been anything but normal, both for automakers and for customers in the market for a vehicle. Thankfully, after troublesome delays in the supply of the hardtop and the subsequent reallocation of completed units, the highly-anticipated off-roader has begun to arrive at dealers and customers have begun to take delivery.
Specifically, FoMoCo delivered 801 units of the 2021 Ford Bronco in June 2021 in the United States. In light of short supply in the near term, some dealers with unsold Broncos are seizing the opportunity to mark them up for a hefty profit, as Ford Authority recently noticed. With over 100k orders from nearly 200k reservations, The Blue Oval still has a long way to go in meeting demand, though things are certainly moving along, albeit slower than anticipated.
That said, the fortunate new owners of a 2021 Ford Bronco are in for a treat, because the SUV is generating high praise from reviewers who’ve managed to spend time in the driver’s seat. The consensus is that The Blue Oval has succeeded in creating a massively-capable off-roader.
A litany of official Ford accessories is available to make it even better. And though the aftermarket for the reborn Bronco is still in its infancy, we expect it to grow substantially in the near- to medium-term future. In fact, Zone Off-Road just released a lift kit, while retailer 4 Wheel Parts already has a wide array of typical off-road upgrades available for purchase.
As Ford Authority was first to report in late June, FoMoCo will include a hardtop prep kit with four-door soft top Broncos starting in September, making it easier for new owners to add a hardtop later, once the lingering supply issues have been resolved.
With the performance-oriented Bronco Raptor on the way, and a hybrid version in the works, we’re only a few mere pages into the story of Ford’s new Bronco, with many more pages and chapters on the horizon.
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Comments
At this rate I might get my bronco by ‘25. A key component to the build and only one supplier. Was looking forward to having it this summer……that’s not going to happen at this rate.
Would be interesting to know how many or few of those 801 were actually from customer reservations
disappointed in the roll-out, was hoping to get one soon not in two years. And those rat-bastard ford dealers who are marking the bronco up to 100k, I’ll remember who you are, and buy at a dealership that didn’t mark up.
Misleading considering all 801 were already “sold” orders that were delivered. The “unsold” units are dealer allotments that won’t be delivered for months – definitely not this year. A more accurate title would be “Ford delivered 801 Broncos of the hundred thousand that have been ordered”