2021 Ford Bronco production is well underway at the Ford Michigan Assembly Plant, despite a number of well-publicized hardtop-related challenges and the ongoing semiconductor chip shortage. Just a couple of weeks ago, Ford Authority reported on a large number of finished Broncos sitting five miles outside of MAP, and earlier this week, our spies caught a number of these vehicles on their way to customers. As Ford Authority recently reported, some of these units have been reallocated to dealer stock, and it appears that a few are already taking advantage with massive 2021 Ford Bronco markups.
A quick nationwide search reveals some shocking 2021 Ford Bronco markups, with many of them exceeding $20,000. That includes a Cyber Orange First Edition up for grabs at Perry Ford Lincoln, which the dealer is asking $79,115 for – exactly $20k over its MSRP of $59,115. Then there’s Marin County Ford, which has an Area 51 example (with no other details provided) listed for $77,205, a whopping $25,000 higher than its MSRP of $52,205.
There are some dealers out there that aren’t slapping massive markups on 2021 Broncos, however- or at least not advertising them. That includes this two-door Outer Banks at Baxster Ford Papillion, as well as this four-door Badlands for sale at Packey Webb Ford.
As usual, a little shopping around can save prospective buyers a ton of money. But ultimately, it’s not really a surprise that a number of dealers are trying to profit off one of the hottest new vehicles in recent memory. After all, we’ve seen this recently with everything from the Ford Mustang Shelby GT500 to the Ford Mustang Mach-E, and even a number of new Ford vehicles that aren’t limited-production or collector’s items.