Interest in the 2022 Ford F-150 Lightning has been strong since the day it was revealed, as prospective buyers scooped up 20,000 reservations for the first-ever all-electric Ford F-150 in the first 12 hours they were available, while reservations reached 70,000 one week later. Three weeks in, 100,000 people had secured Ford F-150 Lightning reservations, and now, the automaker has revealed that this number has grown once again.
During its Q2 2021 earnings call, the automaker announced that Ford F-150 Lightning reservations have crossed the 120k mark, a little over two months after its unveiling. Perhaps even more impressive is the fact that two-thirds of those reservation holders don’t currently own Blue Oval vehicles, proving that the EV pickup is attracting new buyers to the brand.
In addition to strong reservation numbers for the new Lightning, potential buyers have also shown a lot of interest in the 2022 Ford Maverick, which has racked up 80,000 reservations in just a few weeks, as Ford Authority reported yesterday. Couple that with the success of the 2021 Ford Bronco – which secured 190,000 reservations that were turned into 125,000 orders – and it’s clear that Ford’s build-to-order strategy is catching on, at least with brand new products.
Order banks for the 2022 F-150 Lightning are scheduled to open later this year, at which time reservation holders can begin converting them into actual orders. Production of the electric pickup will begin shortly thereafter at the new Ford Rouge Electric Vehicle Center, with deliveries starting in the spring of 2022.
However, it’s unclear how many Lightnings Ford will build for the 2022 model year, as CEO Jim Farley recently admitted that production of the electric pickup will be limited, though he stopped short of saying just how limited it might be.
We’ll have much more on the F-150 Lightning very soon, so be sure and subscribe to Ford Authority for the latest Ford F-Series news, Ford F-150 news, F-150 Lightning news, and continuous Ford news coverage.