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2022 Ford Maverick Rival Will Not Come From GM – At Least For Now

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The all-new 2022 Ford Maverick is set to compete in a segment that will be populated by exactly one other competitor when it arrives later this year: the 2022 Hyundai Santa Cruz. Amid all the hype around its debut, attention has turned to other automakers who could ostensibly introduce compact pickup trucks of their own, and one of them is indeed gearing up to launch such a vehicle soon, but it is not destined for North America. As reported by our sister site GM Authority, that vehicle is the upcoming Chevrolet Montana, a small pickup primarily designed for the Brazilian market.

The fact that the Chevy Montana has been engineered to compete in the Brazilian market is likely the major reason why GM is thus far not willing to see it go head-to-head with the 2022 Ford Maverick. In fact, the architecture that will underpin the future pickup is called the GEM platform, which stands for Global Emerging Markets. That said, the company is touting the upcoming Montana as innovative and advanced, and based on the official teaser image, the automaker intends to offer the pickup as a four-door model, just like the Maverick.

But advanced and innovative are relative terms, and it is likely that GM would want to pack their fantasy North American compact pickup with features and technology that turn it into a higher cost vehicle, a shift that belies the Montana’s mission as a cost-effective pickup for a market that responds to such things. Additionally, the Montana is being built in Brazil, which would make exporting it to North America a costly endeavor.

That said, the idea of a North American Montana isn’t totally absurd, as the Ford EcoSport demonstrates quite nicely. The Blue Oval designed the subcompact crossover with emerging markets in mind and never intended for it to be sold in the U.S. until the market shifted toward smaller, car-based utility vehicles several years ago. If the 2022 Ford Maverick takes the country by storm, GM could always switch gears on the Montana, although as Ford Authority previously reported, the company seems content to do its own thing in its home market, as its stance on the 2021 Ford Bronco neatly illustrates.

In any event, we’ll have more on Ford’s competition very soon, so subscribe to Ford Authority for the latest Ford Maverick news, and continuous Ford news coverage.

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Ed owns a 1986 Ford Taurus LX, and he routinely daydreams about buying another one, a fantasy that may someday become a reality.

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Comments

  1. Ford Owner

    The Chevy Montana may compete as a small pickup but Ford has a greater product with the hybrid Maverick, when GM will not build any hybrids. But both can be better if they become electric, which GM can do to the Montana using the Bolt power train.

    Reply
    1. NCEcoBoost

      But the Montana has it all over the Maverick because of the 2-door option which would appeal to commercial users and retail ones that are very cost-conscious. Maverick would take a HARD hit if GM brought it here.

      Reply
      1. Stephen Ketterer

        No way.
        I read up on the next Montana–it’s a size smaller than the Maverick and, with its 3 cylinder motor, insignificant. Plus, it’s designed to meet S. American safety mandates [i.e., death trap]. They also mentioned the new version will be a 4-door.

        Reply
        1. Marcello Felipe

          It is not yet known what will be the dimensions and position that Chevrolet will give to the new Montana. Analyzing the category, there are 2 subdivisions:
          B-segment SUV-derived models: Oroch (4.70m)/Duster;
          C-segment SUV-derived models: Toro (4.94m)/Compass, Tarok (4.91m)/Taos; Santa Cruz (4.97m)/Tucson and Maverick (5.07m)/Santa Cruz;
          With regard to security, if the platform was developed with the global market in mind, with adaptations, nothing would impede its sale in more demanding markets. Ford also uses a 1.5T 3-cylinder.

          Reply
      2. Marcello Felipe

        It is practically certain that the new Montana will not have a 2-door option, considering that the development will prioritize family consumption and not commercial consumption.

        Reply
    2. Roy Chile’s

      FORD has nothing to worry about the Maverick will be a runaway hit before Chevrolet bring any competition to the market and it want have a 2 door model

      Reply
  2. NCEcoBoost

    Rumor has it that the Montana could be revised (heavily) and introed in the US, if the need arises. The BIG plus with the GM truck is that it can be had with 2 doors and be significantly less expensive than the Maverick. Ford had better start praying that GM doesn’t do it.

    Reply
    1. Stephen Ketterer

      Hahahahaha!! You’re hilarious.

      Everything GM does is a disaster. You don’t believe me? Practically everything they build, except for their large SUVs are either badly designed or poorly executed junk. They couldn’t even get the Corvette right. The interior was designed by a 15-year-old as part of a favor. They are a bad car company that happens to be popular with their loyalists on the giant leasing carousel. The bailout was the worst thing that could’ve possibly happened to them.

      Ford is light years ahead as far as bringing well-executed new ideas to market while nailing their bread and butter offerings. I’m not worried about some 3rd-world carnival coach stealing the Maverick’s thunder. If you want a 2-door with a bed buy an F-series.

      Reply
      1. Marcello Felipe

        Do you find the way you used to refer to the GM model and its development location a bit biased?
        Brazil is not just carnival. There’s a lot behind a country than its stereotypes!
        About being a 3rd world country, you need to catch up! It’s a disused and even arrogant term.

        Reply
    2. Karl

      Troll much? Poor GM, always behind playing catch up. Ford is the leader in trucks! Leaders lead and followers play catch up. The truck in question was designed and engineered for third world markets and therefore will need substantial modifications to meet stringent U.S safety compliance. The Ford Maverick is a very compelling vehicle priced right. Tell GM to bring it on!

      Reply
      1. Marcello Felipe

        3rd world is an arrogant term that is already in disuse.
        With regard to GM’s development, the fact that the model is being designed a priori for emerging markets does not prevent its commercialization in developed and more demanding markets.
        If GM developed the platform thinking about the global market as other brands did, with a few adjustments it would be possible to meet the most demanding requirements.
        Many models were developed with emerging markets such as Brazil and India in mind: Ecosport, Kicks, T-Cross, Nivus/Taigo, Taos/Tarek, Compass, Corolla Cross and Venue.

        Reply
  3. Montana is for you!

    If Chevy doesn’t build the Montana in Montana I’m gonna be upset…

    Reply

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