Ford Authority

2022 Hyundai Santa Cruz Pricing Revealed, Starts At $24K

The 2022 Hyundai Santa Cruz was revealed back in April and goes on sale later this month. Despite this, no 2022 Hyundai Santa Cruz pricing information had been released, until now. Hyundai has finally revealed pricing data for the new compact pickup (which it calls a “Sport Adventure Vehicle”), and the news isn’t terribly great for those cross-shopping the model against its main rival – the 2022 Ford Maverick.

2022 Hyundai Santa Cruz Pricing vs. 2022 Ford Maverick Pricing
Hyundai Santa Cruz Trim Level 2022 Hyundai Santa Cruz MSRP 2022 Ford Maverick MSRP Ford Maverick Trim Level
SE 2.5L FWD $23,990.00 $19,995 XL FWD 2.5L Hybrid
SEL 2.5L FWD $27,190 $22,280 XLT FWD 2.5L Hybrid
Limited 2.5L Turbo AWD $39,720.00 $28,795 Lariat AWD 2.0L EcoBoost

2022 Hyundai Santa Cruz pricing starts out at $23,990, not including a $1,185 destination and delivery charge. That’s a few bucks shy of $4,000 more than the base Ford Maverick right off the bat, which has a sub-$20k base price (minus a $1,495 delivery charge), a fact that Ford Authority was the first to report back in February.

From there, pitting Santa Cruz trim levels against Maverick trim levels isn’t necessarily an apples-to-apples comparison, but it’s also a difficult endeavor, as Hyundai still hasn’t released all the details about each trim level. Regardless, the Maverick stacks up well in every regard. In fact, while the range-topping Santa Cruz Limited starts out at $39,720 without options, a fully-loaded Maverick Lariat costs around $36k. On top of all that, the base Maverick is also considerably more fuel-efficient, to boot.

The Santa Cruz does hold a few advantages over the Maverick, however. For starters, Ford charges $3,305 for all-wheel-drive on the Maverick, while Hyundai charges just $1,500 on the Santa Cruz. Hyundai’s base engine can also be paired with AWD, unlike the Maverick, and the Santa Cruz will offer a few features that can’t be had on the compact Blue Oval, like ventilated seats.

The Santa Cruz also offers more power from its optional turbo four-cylinder than the Maverick, though its bed is smaller, too. Thus, it will be interesting to see how these two new rivals perform against each other when both hit dealer lots.

We’ll have more on everything Ford’s competition is up to soon, so be sure and subscribe to Ford Authority for 24/7 Ford news coverage.

Brett's lost track of all the Fords he's owned over the years and how much he's spent modifying them, but his current money pits include an S550 Mustang and 13th gen F-150.

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  1. Steve

    C’mon man, Hyundai? Really….. Sad that this thing is even on the same sentence as Ford. I would ride a bike before ever buying the Wal Mart version of a vehicle. Same goes for Kia.

    1. Roy Chiles

      Price wise FORD has more room to grow they can add a Splash 2.0 ST for $37K and a Raptor 2.0 Off Road $39K

  2. Lee

    I must have missed the title of this blog. Did y’all change it to ‘Hyundai Authority’?

  3. Roy Chiles

    The elephant in the room is how long with the Hyundai Santa Cruz engine last? Everyone I know with a Hyundai has had an engine replaced already


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