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Ford Brazil Sales Drop 75 Percent In June 2021

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Ford Brazil sales decreased 75 percent to 1,974 units in June 2021 compared to June 2020 results.

Individual model sales performance was as follows:

During the first six months of the 2021 calendar year, Ford Brazil sales decreased 59 percent to 24,746 units.

Sales Results - June 2021 - Brazil - Ford

MODELJUN 2021 / JUN 2020JUNE 2021JUNE 2020YTD 2021 / YTD 2020 YTD 2021YTD 2020
ECOSPORT-94.70% 921,737-70.45%2,924 9,895
KA-89.13% 4604,231-75.82%10,059 41,593
MUSTANG-53.13% 1532+27.07%230 181
RANGER-56.97% 7471,736+12.45%9,803 8,718
TERRITORY* 432**1,342 *
FORD TOTAL-74.58% 1,9747,766-59.12%24,746 60,526

The Ford Authority Take

The dramatic decline in Ford Brazil sales during June represents the 18th consecutive month of contractions for FoMoCo in Brazil. The turn of events has been accentuated even further since the beginning of 2021, when Ford Motor Company abruptly announced plans to cease manufacturing in the South American country.

Ford Argentina

Although the drop in Ford Brazil sales last month was driven by lower sales of the discontinued Ka and EcoSport – typically Ford’s most popular products in the country, imported models like the Mustang and Ranger were also hit. Even so, the midsize pickup truck remains The Blue Oval’s top seller in the country and the entire South American region.

The only vehicle to perform well in June was the Ford Territory, posting a notable increase in volume compared to the prior five months of 2021.

About The Numbers

Further Reading & Sales Reporting

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