The 2021 Ford Bronco and 2021 Ford Bronco Sport are now available at Ford dealerships nationwide, even if the former is a bit harder to find and more expensive than the latter. Regardless, to promote the new family of off-road oriented vehicles, Ford and outdoor apparel and equipment company Marmot devised a new campaign aimed at promoting state parks all over the country. Better yet, the promotion has already launched, as both companies have dispatched rock climber Maiza Lima and photographer Willie Woodward to take a special 2021 Ford Bronco Sport First Edition to 15 state parks in 30 days.
Interestingly enough, the State of Adventure campaign doesn’t rely on any ordinary 2021 Ford Bronco Sport either, as Ford upfitted the Cyber Orange SUV with several extremely unique cosmetic and functional touches. For starters, the company wrapped the hood of the Sport with a special livery that features a map of the continental United States on it, complete with symbols showing the approximate locations of the 15 state parks that will temporarily host the duo. It is also outfitted with a Yakima SkyBox 16 cargo hauler with crossbars, fridge/freezer unit from ARB Zero, RoadShower onboard water storage unit, plus a Rigid LED lightbar, among other items. Marmot supplied a tent and sleeping gear as well.
With the Bronco serving as their base camp, the duo departed Chelsea, Michigan earlier this week and are expected to hit up the East Coast before driving across the rest of the country, with total mileage estimated at about 9,000 miles once all is said and done. The promotion is designed to highlight the importance of state parks, and the Bronco Wild Fund will back up that assertion this fall, with six $20,000 grants that will be doled out to eligible parks that pledge to use the money to improve responsible park access. Marmot will supplement that financial contribution with its own donation to the America’s State Park Foundation, and will support the campaign through limited-edition products that are available at the Ford merchandise store.
“These are the types of experiences Bronco Sport was designed and engineered for – to get off the pavement and into nature. We’re thrilled to team with a brand such as Marmot who shares that passion,” said Jovina Young, Bronco Sport brand manager. As Ford Authority has previously detailed, the 2021 Ford Bronco Sport is steadily gaining new fans, especially those who previously owned Jeeps, as owners are trading their older vehicles for the Sport in substantial numbers.