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Ford Building Out Dedicated Mustang Mach-E Stores In China

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As Ford Authority reported earlier this year, the Ford Mustang Mach-E will be manufactured by Changan Ford – a 50:50 joint venture between Changan Automobile and Ford Motor Company – in China for local customers, as opposed to the Ford Cuautitlan Assembly Plant in Mexico, which produces the Mach-E for North America and Europe. On top of that, Ford is also rolling out dedicated Mach-E stores in China as it establishes its direct-sales model in the country, according to a new report from Automotive News.

The first Mach-E store opened in Shanghai this past May, which was followed with a second Shanghai location and stores in Suzhou and Chongqing. Now, the automaker has five new locations that it opened just this month in Beijing, Qingdao, Shenzhen, Chengdu, and Dongguan. In total, Ford plans on opening up 23 of the direct-sales outlets by the end of 2021 in the EV hungry market.

Though it got off to a bit of a rough start in China after the automaker “incorrectly” called 2021 the Year of the Horse rather than the Year of the Ox, Ford is betting big on the Mach-E in that market as it focuses primarily on electric vehicles and crossovers. Order banks for the Mach-E in China opened up back in April, at which time the automaker announced that its direct sales network will expand to 20 cities nationwide, allowing shoppers to complete the entire vehicle purchasing process online.

Pricing for the Chinese Mach-E starts out at 265,000 RMB ($40,495 USD) for the Standard Range Base RWD model, 309,900 RMB ($47,356) for the Extended Ranger Premium RWD, 339,900 RMB ($51,940) for the Extended Range Premium AWD, and 379,900 RMB ($58,053) for the Mach-E GT First Edition, which is available in Grabber Blue.

The Mach-E is the first vehicle launched by Ford of China’s new BEV division, which was established to handle the research and development, manufacture, sales, and user experience of Blue Oval electric vehicles in the country.

We’ll have more on the Mach-E soon, so be sure and subscribe to Ford Authority for more Mustang Mach-E news and continuous Ford news coverage.

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Brett's lost track of all the Fords he's owned over the years and how much he's spent modifying them, but his current money pits include an S550 Mustang and 13th gen F-150.

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Comment

  1. Justen Ramirez

    If Ford Doesn’t Bring That New Lincoln & Ford Sedan I’m Done With Them. My Family has been buying Ford Sedans & Hatches over 100 Years now! I Refuse To Buy A Crossover or Small Truck! Lincoln Should At Least Get Sedans! HOW DOES FORD ABANDON THE SAME MARKET THEY INVENTED?! Do We Really Need A Ford Escape & Bronco Sport? Seriously get it together Ford! I’m only upset because I Love The Brand & Have History Driving Them.

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