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U.S. Ford Motor Company Sales Decrease 27 Percent In June 2021

By Deivis Centeno

July 2, 2021 9:31 am

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Ford Motor Company sales decreased 27 percent to 115,789 units during June 2021 in the United States. Sales decreased at both FMC brands, the namesake Ford marque as well as at the Lincoln luxury brand.

“Through June of this year, Ford retail sales were up 10.7 percent. With constrained inventories and record turn rates in the second quarter, we have been working closely with our dealers gathering retail orders, which are up 16-fold over last year,” said said Vice President, Ford Sales U.S. and Canada, Andrew Frick. “Reservations for F 150 Lightning have now surpassed 100,000 since the truck was first shown in May, while Ford’s sales of electrified vehicles produced a new all-time first half sales record with 56,570 vehicle sold – up 117 percent over year ago,” he added.

FoMoCo Sales Notes – U.S. June 2021

Sale types:

  • Total Ford Motor Company sales during June 2021 decreased 27 percent to 115,789 units
  • In June, average transaction prices increased approximately $6,400 over a year ago at $47,800 per vehicle, thanks to new products. Ford’s newest products – Bronco Sport and Mustang Mach-E – expanded their sales, while turning quickly on dealer lots.
    • The Mustang Mach-E expanded its sales 26.7 percent compared to May 2021, while Bronco Sport is producing some of the highest transaction pricing in its segment, while turning on dealer lots in just 15 days.
  • Through June of this year, F-Series sales totaled 362,032 pickups on record turn rates as the first half came to a close. This represents 48,964 more trucks than its second-place competitor.
    • Ford continues to work filling new orders placed during the semiconductor chip shortage.
    • Ford now has taken over 100,000 reservations for the all-new F-150 Lightning, which will launch early next year.
  • Retail orders for Ford and Lincoln vehicles are up more than 16- fold this year over last. With vehicles turning at record rates on dealer lots, Ford, along with its dealers, have worked to expand retail orders which are being filled as semiconductor chips become available.
  • Lincoln SUVs posted a new first-half sales record. In fact, Lincoln’s entire SUV lineup was up in the first half of the year. At retail, Lincoln SUV sales were up 23.3 percent on total sales of 46,018 SUVs.
    • Retail sales of Lincoln’s best-selling SUV, the Corsair, increased 21.6 percent to 13,507 units. This represents record first half sales performance for Lincoln in the small premium SUV segment.
    • Navigator posted the largest increase, with retail sales up 37.6 percent on 9,228 SUVs sold through June.

Brand & Model Sales

Ford sales decreased 26 percent to 110,886 units:

Lincoln sales decreased 43.4 percent to 4,903 units:

During the first six months of the 2021 calendar year, Ford Motor Company sales increased 5 percent to 996,661  units.

Sales Results - June 2021 - USA - Ford

MODELJUN 2021 / JUN 2020JUNE 2021JUNE 2020YTD 2021 / YTD 2020 YTD 2021YTD 2020
BRONCO* 801**801 *
BRONCO SPORT* 8,355**60,514 *
E-SERIES-20.78% 2,1272,685+9.03%17,335 15,900
ECOSPORT-27.56% 3,5204,859-12.77%26,304 30,155
EDGE-53.08% 4,0828,700-22.30%39,355 50,651
ESCAPE-39.87% 8,87114,754+0.82%85,492 84,797
EXPEDITION+42.78% 7,4535,220+46.88%47,508 32,345
EXPLORER-38.38% 9,44515,327+16.90%118,241 101,149
F-SERIES-29.94% 45,67365,188-1.46%362,032 367,387
FUSION-94.57% 5169,502-81.35%11,453 61,421
GT-43.75% 916-35.05%63 97
HEAVY TRUCKS+103.29% 1,112547+104.71%6,690 3,268
MUSTANG-50.46% 2,2404,522-5.43%31,950 33,786
MUSTANG MACH-E* 2,465**12,975 *
RANGER-3.68% 7,1017,372+26.93%58,371 45,988
TRANSIT-45.60% 4,4368,155-5.60%51,713 54,780
TRANSIT CONNECT+6.26% 2,6802,522+18.25%16,940 14,325
FORD TOTAL-26.00% 110,886149,839+4.91%947,737 903,357

Sales Results - June 2021 - USA - Lincoln

MODELJUN 2021 / JUN 2020JUNE 2021JUNE 2020YTD 2021 / YTD 2020 YTD 2021YTD 2020
AVIATOR-37.33% 9991,594+22.45%11,856 9,682
CONTINENTAL-77.91% 76344-50.56%1,273 2,575
CORSAIR-52.47% 1,2242,575+21.32%13,507 11,133
MKZ-97.87% 271,268-74.75%1,633 6,467
NAUTILUS-36.03% 1,3422,098+11.15%11,427 10,281
NAVIGATOR+15.53% 1,2351,069+40.35%9,228 6,575
LINCOLN TOTAL-43.38% 4,9038,659+4.44%48,924 46,842

Sales Results - June 2021 - USA - FMC Totals

BRANDJUN 2021 / JUN 2020JUNE 2021JUNE 2020YTD 2021 / YTD 2020 YTD 2021YTD 2020
FORD TOTAL-26.00% 110,886149,839+4.91%947,737 903,357
LINCOLN TOTAL-43.38% 4,9038,659+4.44%48,924 46,842
FMC USA TOTAL-26.95% 115,789158,498+4.89%996,661 950,199

About The Numbers

  • All percent change figures compared to Ford Motor Company sales for June 2020, unless noted otherwise

Further Reading & Sales Reporting

By Deivis Centeno

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Comments

  1. Ford is now below GM, Toyota, Honda and Stellantis in sales. They should have stockpiled chips instead of overreacting by cancelling their orders. Management is at fault once again.

    Reply

  2. Dear Richard and others,
    Can we copy paste this article for the next couple of months please?
    Ford management is living a dream that one day will turn out as a nightmare but they don’t care at all.
    Ford Europe, once leader is now even behind Toyota sales… the reason? Outdated range, design failures, SUV focus and no answer to replace the Mondeo/S-MAX or Galaxy.
    What do we see in the US and A as Borat would say?
    The Focus on SUV is failing, the Edge and Ecosport are out of date whereas the hope, the Escape can’t catch even older rivals… hello Fusion owners, please buy Japanese!!!
    Pick-up trucks? Yes, we’ve a big choice and there’s the chip shortage but come on, it’s not the success that Detroit wants.
    Of course, I’m standing on the sideline BUT Ford management needs to think as the situation is getting worse and in the eighties the Taurus saved Ford, a f******** amazing car.
    Read my lips, cars WILL save Ford one day again and increase sales.
    Invest in the Focus for Americans, bring over the Evos, even as an estate.
    AND, use the Explorer base (noticed that this car never won a comparison test?) for the new generation of Mustang as a 2 door, convertible and 4 door SALOON.
    Lincoln should launch a Tesla Model S competitor once they turn 101, pretty sure it’s necessary to regain credibility but yet again, who am I? Anyway, any company with such sales figures will sooner or later fire some senior managers, don’t replace them and listen to real Ford drivers instead or just drive around in the USA and look around, plenty of Camry, Civic etc around.

    Reply

  3. Ford was low on chips but, also, survives mainly because of trucks and Van’s & wouldn’t generally be the number 1 US brand without them.
    Right now it lacks top ten hits unlike Honda, Toyota, GM and gave up healthy market share with Fusion handing it to Hyundai and Honda.
    Ford is now the Detroit small fry with Stellantis poised for growth by likely selling either Opel or Peugeot rebadges through Chrysler brand and possibly Dodge not to mention Grand Cherokee L and Wagoneer.
    Ford will end up part of VW if things don’t improve.

    Reply

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