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Ford Mustang Sales Fall To Challenger, Outsell Camaro During Q2 2021

By Francisco Cruz

July 12, 2021 11:34 pm

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Ford Mustang sales decreased in the United States while increasing in Mexico, Brazil, and Argentina during the second quarter of 2021.

Ford Mustang Sales - Q2 2021 - United States

In the United States, Ford Mustang deliveries totaled 14,676 units in Q2 2021, a decrease of about 7 percent compared to 15,717 units sold in Q2 2020.

In the first six months of the year, Mustang sales decreased about 5 percent to 31,950 units.
MODEL Q2 2021 / Q2 2020 Q2 2021 Q2 2020YTD 2021 / YTD 2020 YTD 2021 YTD 2020
MUSTANG -6.62% 14,676 15,717 -5.43% 31,950 33,786

Ford Mustang Sales - Q2 2021 - Canada

In Canada, Ford Mustang deliveries totaled 1,925 units in Q2 2021, an increase of about 19 percent compared to 1,614 units sold in Q2 2020.

In the first six months of the year, Mustang sales increased about 20 percent to 2,659 units.
MODEL Q2 2021 / Q2 2020 Q2 2021 Q2 2020YTD 2021 / YTD 2020 YTD 2021 YTD 2020
MUSTANG +19.27% 1,925 1,614 +20.37% 2,659 2,209

Ford Mustang Sales - Q2 2021 - Mexico

In Mexico, Ford Mustang deliveries totaled 236 units in Q2 2021, an increase of about 125 percent compared to 105 units sold in Q2 2020.

In the first six months of the year, Mustang sales decreased about 8 percent to 361 units.
MODEL Q2 2021 / Q2 2020 Q2 2021 Q2 2020YTD 2021 / YTD 2020 YTD 2021 YTD 2020
MUSTANG +124.76% 236 105 -7.91% 361 392

Ford Mustang Sales - Q2 2021 - Brazil

In Brazil, Ford Mustang deliveries totaled 105 units in Q2 2021, an increase of about 88 percent compared to 56 units sold in Q2 2020.

In the first six months of the year, Mustang sales increased about 27 percent to 230 units.
MODEL Q2 2021 / Q2 2020 Q2 2021 Q2 2020YTD 2021 / YTD 2020 YTD 2021 YTD 2020
MUSTANG +87.50% 105 56 +27.07% 230 181

Ford Mustang Sales - Q2 2021 - Argentina

In Argentina, Ford Mustang deliveries totaled 11 units in Q2 2021, an increase of about 83 percent compared to 6 units sold in Q2 2020.

In the first six months of the year, Mustang sales increased about 167 percent to 16 units.
MODEL Q2 2021 / Q2 2020 Q2 2021 Q2 2020YTD 2021 / YTD 2020 YTD 2021 YTD 2020
MUSTANG +83.33% 11 6 +166.67% 16 6

Competitive Sales Comparison (USA)

The 7 percent drop in U.S. Ford Mustang sales during the second quarter of 2021 caused The Blue Oval’s pony car to lose its best-selling position in its segment by sales volume, falling to the Dodge Challenger by 376 units while outselling the Chevy Camaro by nearly 12,000 units.

Challenger sales were up more than 52 percent, making it the only model within the set of three to post an increase. Meanwhile, Camaro sales fell over 58 percent, representing a much sharper decline than the Mustang’s 6.62 percent dip.

Sales Numbers - Two-Door Muscle Cars - Q2 2021 - USA

MODEL Q2 21 / Q2 20 Q2 21 Q2 20 Q2 21 SHARE Q2 20 SHARE YTD 21 / YTD 20 YTD 21 YTD 20
DODGE CHALLENGER +52.35% 15,052 9,880 46% 31% +36.92% 30,148 22,018
FORD MUSTANG -6.62% 14,676 15,717 45% 49% -5.43% 31,950 33,786
CHEVROLET CAMARO -58.17% 2,792 6,675 9% 21% -28.71% 9,881 13,860
TOTAL +0.77% 32,520 32,272 +3.32% 71,979 69,664

The performance enabled the Mustang to enjoy a segment share of 45 percent, or 1 percent less than the Challenger’s 46 percent share. Meanwhile, the Camaro accounted for a mere 9 percent. Only the Dodge product saw an uptick in segment share, while the Mustang’s share slid four percentage points.

The two-door muscle car segment expanded less than 1 percent to 39,459 units, meaning that Mustang sales underperformed the segment average.

For reference, we are providing sales results for the expanded two-door, mainstream sports car segment below.

Sales Numbers - Mainstream Two-Door Sports Cars - Q2 2021 - USA

MODEL Q2 21 / Q2 20 Q2 21 Q2 20 Q2 21 SHARE Q2 20 SHARE YTD 21 / YTD 20 YTD 21 YTD 20
DODGE CHALLENGER +52.35% 15,052 9,880 40% 26% +36.92% 30,148 22,018
FORD MUSTANG -6.62% 14,676 15,717 39% 42% -5.43% 31,950 33,786
MAZDA MX-5 MIATA +50.15% 3,934 2,620 11% 7% +54.56% 6,677 4,320
CHEVROLET CAMARO -58.17% 2,792 6,675 7% 18% -28.71% 9,881 13,860
FIAT 124 SPIDER -31.84% 396 581 1% 2% -9.91% 873 969
TOYOTA 86 -58.14% 270 645 1% 2% -23.35% 1,034 1,349
SUBARU BRZ -75.79% 138 570 0% 2% -25.05% 721 962
NISSAN 370Z -99.33% 5 749 0% 2% -97.48% 33 1,310
TOTAL -0.46% 37,263 37,437 +3.49% 81,317 78,574

The Ford Authority Take

Ford Mustang sales previously dominated the segment during a COVID-19-ridden Q2 2020, however, just as Ford Authority predicted, The Blue Oval’s pony car slipped to second place during Q3 2020, maintaining this position during Q4 2020. Then, the Mustang started 2021 off on the right foot by reclaiming the best-selling position in its segment. However, Ford’s pony has now lost ground to the Challenger, though it remains a very close race.

The Mustang has a fighting chance to reclaim the number one spot well into 2021. Notably, sales of GT Premium and high-performance Mustang Shelby GT350/GT500 models increased almost 12 percent during Q1 2021, according to data provided by FoMoCo. Additionally, the Mustang outsold the Challenger by nearly 2,000 units during the first half of 2021.

We expect Mustang sales to continue at the current pace in the subsequent quarters of 2021. The pony gained a new variant in the form of the 2021 Mustang Mach 1, which indirectly replaced the Bullitt and Shelby GT350. As reported by Ford Authority, the very first units of the Mach 1 began shipping to dealers in February 2021 from the Ford Flat Rock plant.

About The Numbers

  • All percent change figures compared to Ford Mustang sales in Q2 2020, except if noted
  • There were 77 selling days for Q2 2021 and 77 selling days for Q2 2020
  • South Korea sales figures reflect actual vehicle registrations rather than wholesales

More Information & Sales Reporting

Mustang News

All Mustang News

By Francisco Cruz

Frankie's first favorite car was a 1968 Ford Mustang, and he's had a strong appreciation for the nameplate ever since. Later in his youth he became infatuated with Eleanor, thanks to Nicholas Cage's stellar performance. Frank's a real jokester, too.

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Comments

  1. M S Watchdog

    The Mustang is a dated vehicle! End of story!

    Reply
    1. Bruce Holberg

      And the Challenger too, only more so.

      Reply
    2. Rinzler

      🙃 Tell me you have no idea what you’re talking about without telling me you have no idea what you’re talking about….

      Reply
    3. Roy Chiles

      Mustang dated haha the Challenger is 13yrs old grant Dodge has done a great job marketing the car with different models. Chevy drop the ball 2016 with the new Camaro and now given up on it altogether ,but let’s be clear only 1 of these vehicles have been on the market for 58yrs and will be the last model standing in the future MUSTANG

      Reply
  2. Steve

    Doesn’t surprise me. The design engineers wrecked the old school looks. Just look at the front of this thing, UGLY!!! Challenger engineers kept what works and appeals to those of us gear heads that appreciate the old school looks. If it was me in charge of these Mustang designs guys…I would fire every one of them that thought this look will sell. Just look at the Elenore car and then look at this thing they call a Mustang. Tell me which one is cooler. Leave it to college graduate morons that think they know better. Hey Millennials, just because you can doesn’t mean you should.

    Reply
    1. Josh

      Challenger = modern muscle car
      Mustang = catfish inspired sports car. Don’t believe me? Google catfish then google 2021 mustang front end.
      Camaro = confused little fool trying to straddle the fence between Mustang and Challenger, all while being overshadowed and outclassed by big brother Corvette. The Camaro could never succeed with the Corvette being mainstream. Even though the Corvette is mid engined now, it’s still too late for the Camaro. Everyone has forgotten it.

      Reply
    2. Rinzler

      Oof. Don’t look at the previous 6 years of sales then if you think people prefer the “Old shcool” looks of the Challenger to the Mustang. The Mustang YTD sales is still higher for 2021 with the dip in sales.
      You can have your preference, but don’t go assuming for everyone that your preferences are gospel.

      Reply
    3. Dalone Ranger

      WOW!!!! Steve you are a real character!

      Reply
  3. Joe Sewell

    I like the Challenger and have been a life long Mopar fan. Owned two Mustangs up until recently. One of my current vehicles is a 2020 Chrysler 300S 5.7L. Still a great car IMO despite its age. People do need to know there are some serious engineering issues with the Gen III Hemi Eagle (2009 to present 5.7) and the Apache (2009 to present SRT motors). Various updates to the oiling system and revised hydraulic roller lifters have been touted.

    If my car isn’t driven on a reasonable trip, long enough to throughly heat the oil and motor, I will get the dreaded cold start ‘lifter rattle’. Everyone nearby hears it and wonders if your new car’s motor is already junk. Numerous, expensive valvetrain failures have resulted, although FCA states that it’s less than 5% of production. The internet says it’s probably much higher.

    Reply
    1. Josh

      Lol, it’s the roller rockers, not the lifters. The sound comes from the heads. Also, it’s for a split second, just like a ford mod motor has a sound of its timing chain after an oil change. Had a 2003 ram 1500. one of the first gen III hemis, only year with a single catalytic converter. I was the second owner, at the 190,000 mile mark approximately. Heard the sound, thought it was junk. Drove the dog sh!t out of it trying to “finish it off” for a month. Couldn’t do it. Read up, learned the sound is normal and most people on the internet are fools. I still remember dropping that truck down in first gear, revving it to 5,800 rpm, and holding it there, as i drove past Carolina Motorsports Park on highway 521. At 19 years old, i learned all the redneck shade tree mechanics who don’t know anything about mopars are usually wrong about everything. That truck had 214,000 miles on it when i sold it to a guy because my bank had a 2007 thunderroad edition for 1% financing. That very early build date 5.7 hemi took everything i threw at it, so why wouldn’t any other one? That’s why I’m still with mopar. Did i tell you about my Mustang 4.6 test drive with the belt tensioner that cracked between a 1st to 2nd gear shift?

      Reply
  4. Mike Parnell

    Challenger sales are elevated because many of them are crashed, stolen, and impounded and are then replaced because of being the car of choice for street racing, etc. My neighbour is on his second one since 2018, because he crashed his first one.

    Reply
  5. vinny trotta

    The biggest reason for the Challenger to be able to outsell the mustang is advertising !! Ford has got to have their heads up their asses. I am constantly seeing very clever commercials showing Challengers and Chargers racing on the streets, doing burnouts etc. Ford has done nothing !! Ford has spent millions of dollars in R & D to change the look of the mustang in 2010 and 2015. The Challenger has stayed the same except for different front and rear caps. They SAVED millions of dollars, advertised the hell out of the car and now have passed the mustang in sales !! Even an 8 year old kid advertises that he’s selling lemonade on the neighborhood corner !!! Fire everyone in your marketing department. What are you paying them for ? To come in second ?????

    Reply

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