The Ford Puma has been a popular addition to the automaker’s European lineup and has led to a bit of envy from those that live in the U.S. Sadly, as Ford Authority exclusively reported over a year ago, the subcompact crossover will not be heading to North America, even though one was spotted in Dearborn earlier this year. Regardless, the Ford Puma remains a massive hit in Europe, where it became FoMoCo’s best-selling vehicle in the region in the first half of 2021, according to Automotive News Europe.
The Puma surpassed sales of the also-popular Ford Fiesta and Focus in the first half of the year, but perhaps more importantly, it became the very first Blue Oval crossover/SUV to top the automaker’s sales charts in Europe. It’s a result that’s been expected for some time as Ford began focusing on crossovers and SUVs in the region several years ago, and those segments made up 39 percent of the automaker’s sales there in 2020.
Ford moved a total of 83,246 Pumas in the first half, followed by 70,604 units of the Ford Transit Custom. Next up was the Fiesta (63,078 units sold), Kuga (61,994), Ford Transit (54,673), Focus (48,651), Ford Ranger (29,910), Transit Connect (28,809), Ford EcoSport (14,390), and Tourneo Custom (12,945).
The rise of the Puma in Europe has been nothing less than meteoric. After launching in 2019, the Puma was Ford’s third-best seller in the region last year behind the Focus and Fiesta. It has also risen to fourth place in Europe’s small crossover segment, behind only the Volkswagen T-Cross, Peugeot 2008, and Renault Captur.
In addition to the sporty Ford Puma ST, FoMoCo recently revealed a limited Gold Edition – designed with the help of fans – which will add another variant to the lineup when it launches later this year. The Puma is also expanding in the world of motorsports, as Ford recently announced that the Puma Rally1 prototype will officially replace the Ford Fiesta WRC next year.