Ford Authority

Ford Rattler Trademark Hints At Future Off-Road Product

Ford Motor Company has filed to trademark Rattler with the United States Patent and Trademark Office, Ford Authority has learned.

Filed on June 28th, 2021 and assigned serial number 90797962, the application contains the goods and services description of “Motor vehicles, namely, automobiles, pick-up trucks, electric vehicles, sport utility vehicles, off-road vehicles, and their structural parts.”

The Ford Authority Take

We posit that the Rattler name was inspired by the rattlesnake – a venomous snake native to the Americas. Given the habitats of rattlesnakes, it’s highly likely that the name will be used on some kind of off-road package, in much the same way that Timberline, Tremor and Raptor are used to identify three different levels of off-road performance.

2022 Ford F-150 Lightning

We’d like to point out that the Goods and Services category selected by FoMoCo in filing the trademark application contains “pick-up trucks, electric vehicles, sport utility vehicles, off-road vehicles.” Pickup trucks, sport utility vehicles and off-road vehicles are a given here, but electric vehicles is a bit from left field. As such, it could very well be that the Rattler name will grace an off-road version of the upcoming F-150 Lightning – the battery electric version of the F-150 best-seller.

2022 Ford Maverick

Another option is that Rattler will become the name of the off-road-oriented version of the new Ford Maverick pickup. The compact unibody pickup will go on sale later this year, slotting under the midsize Ranger.

2021 Ford Bronco family

And yet another idea is that the Rattler name would be used on an upcoming sub-model of the Bronco family, which currently includes the Bronco Sport compact CUV and the Bronco midsize SUV.

It’s also worth noting that, as far as we know, the Rattler name has never been used previously on any Ford vehicle, so the nameplate is all-new for The Blue Oval. However, it wouldn’t be the first time that Ford would utilize the name of a snake on a production vehicle. For instance, the Dearborn-based automaker previously used the Cobra moniker to identify high-performance versions of the Ford Mustang muscle car.

We’ll follow everything related to the Ford Rattler trademark application and report back as soon as we know more. Until then, we invite you to subscribe to Ford Authority for the latest Ford trademark news, Ford business news, as well as obsessive Ford news coverage.

Ford Authority founder with a passion for global automotive business strategy.

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  1. blksn8k

    Perhaps an ultra high performance version of the Mach E? Kinda like the electric version of the GT500? Or maybe the name of a future Bronco pickup to compete with Gladiator?

    Not sure I would want to drive any vehicle named “Rattler” though. I can already hear all the jokes about Ford’s “Rattle Trap”. Yikes.

  2. Dave Mathers

    I agree that it will probably go to the new Maverick.

  3. Drinke Da Vater

    Not sure I want a vehicle with that name unless it has no rattles.

  4. Donald VanPelt

    IMHO, It is a POOR choice to have “rattler” name post on a truck product. I just switched back to the F150 XLT, from the Toyota family. Ford is taking a beating from it’s complicated Glitches that follow its products and Aluminum construction.. I am very pleased with my new Ford ride and handling is like a fine auto. Time will tell if it deserves to be called a Quality buy again, certainly hope it is a good one. Job One. D.


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