It’s no secret that Ford has been reeling from the semiconductor chip shortage in recent months, losing hundreds of thousands of units of production in the process. Despite its best efforts to disrupt the production of key models as little as possible, even the automaker’s cash cow offerings – the Ford F-150 and Ford Super Duty – have faced numerous production issues, with unfinished models being stored around Detroit and Kentucky awaiting chips. Now, however, the Detroit Free Press is reporting that Ford has received a new batch of chips that will allow it to ship thousands of Ford F-Series pickups to eager customers.
“We’re working to get chips into F-Series pickups and get them out to dealers,” Erich Merkle, U.S. sales analyst at Ford, told the Free Press. “That’s our first priority. We’ll see our inventories improve. It’ll take time but stock will gradually start to improve the second half of the year. Merkle added that the automaker’s inventory is at “record lows,” which “is having a near-term impact on our sales.”
As Ford Authority reported recently, Ford doesn’t expect dealers to receive “meaningful” amounts of inventory until August, though Merkle noted that inventory levels may not return to normal until 2022. These shortages have had a major impact on the automaker’s sales, which decreased 27 percent in June, as Ford Authority reported earlier today.
F-Series sales dipped nearly 30 percent in June, however, the automaker still managed to sell 362,032 pickups on record turn rates in the first half of the year, which is 48,964 more than its second-place competitor. That total also represents a 1.5 percent decrease over F-Series sales in the first half of 2020.
Regardless, many in the industry, including Ford CEO Jim Farley, expect the semiconductor chip shortage to begin to ease up this month and recover fully by the end of 2021, which is good news for both automakers and car shoppers alike.
We’ll have more on the state of Ford production soon, so be sure and subscribe to Ford Authority for the latest Ford F-Series news, Ford Super Duty news, Ford F-150 news, and continuous Ford news coverage.