The 2021 Ford Bronco launch has been riddled with problems ranging from supply chain issues to hardtop production woes and the ongoing semiconductor chip shortage. As Ford Authority reported last month, FoMoCo has provided Ford Bronco reservation holders with a number of perks in recent months to help ease the pain of waiting, including an extension of the existing 200,000 FordPass Rewards points bonus to 2022 model year Bronco order holders who are impacted by roof-related delays and an extension of price protection on existing Bronco orders through the 2023 model year. Now, it appears that some early Ford Bronco reservation holders are receiving new care packages as well, according to Bronco Nation.
“Dear Bronco Owner,”
I like the sound of that… pic.twitter.com/1H5i1kj6kH
— Chris Paukert (@CPAutoScribe) July 22, 2021
Chris Paukert and Jared Childress – two initial Bronco reservation holders – recently reported that they received one of these care packages, which included a letter from the Bronco team and a poster containing sketches of the 2021 Bronco. Childress – who has a First Edition on order – secured his registration at 10:02 pm EDT on the day they became available, while both he and Paukert have already received their “scheduled for production” emails.
“Dear Bronco Owner, fact is, the further off-road you get, the less talk you’re likely to hear,” the note reads. “In that spirit, we’ll keep this short and sweet. Thank you, for knowing that despite the wait, there are trails ahead for all of us. Thank you, for being a member of the Bronco family. And thank you, for your loyalty to Bronco and the wild that awaits. Included here is a limited-edition poster that offers a glimpse into the work that guided the design team, from early concepts to final design sketches. There’s an untamed beast on its way, and we’re looking forward to making the introductions.”
In addition to this poster, other order holders have reportedly received gifts in the mail from Ford as well, including one Bronco Nation member who was sent a box with three Bronco models in it.