Earlier this year, Ford released some interesting statistics pertaining to the 2021 Ford Bronco, including the fact that 125,000 of its 190,000 reservation holders had converted them to orders. As it turned out, a large percentage of those that ordered a Ford Bronco also opted for certain features, configurations, and options, such as choosing a four-door over a two-door, Ford’s 2.7L EcoBoost V6 over the 2.3 EcoBoost I-4, with most favoring upscale trim levels. The Sasquatch Package has also proven to be a big hit with buyers, unsurprisingly.
In fact, 50 percent of 2021 Bronco buyers have opted for the Sasquatch Package thus far, as Ford Bronco Brand Chief, Mark Grueber, told Ford Authority Executive Editor, Alex Luft, in a recent interview. The optional package includes 17-inch beadlock capable wheels, 35-inch tires, front and rear locking differentials, a 4.7 final drive gear ratio, Bilstein position-sensitive monotube shocks, and high-clearance fender flares. The Sasquatch Package is standard on Wildtrak and First Edition trims and optional on all other trims.
Perhaps more impressively, 70 percent of Bronco buyers thus far are what the automaker considers “conquest sales,” or buyers that have come from other brands. In that regard, it joins the Ford Bronco Sport, which has lured 60 percent of its buyers from other brands – most of them coming from Jeep. The all-electric Ford Mustang Mach-E crossover is also proving to be very appealing to consumers driving vehicles from other makes, as 70 percent of its buyers are conquest sales.
The only obstacle standing in the way of the Bronco’s inevitable success, it seems, is the global supply chain. While the semiconductor chip shortage has severely limited Ford’s production in recent months, hardtop supplier issues and quality concerns revolving around those tops have prompted Ford to push all unscheduled orders to the 2022 model year as it plans to replace all existing tops before building new ones.