By all accounts, the 2021 Ford Mustang Mach-E is off to a good start, as it has racked up numerous prestigious awards, is turning on dealer lots in short time, and the EV crossover even outsold the ICE Ford Mustang recently. Now, we have further confirmation that the Ford Mustang Mach-E is gaining ground with new car shoppers, courtesy of Kelley Blue Book’s latest Brand Watch report.
The 2021 Ford Mustang Mach-E made its very first appearance on KBB’s top ten most considered electrified models list, coming in at number five. The Mach-E ranked just behind the Toyota RAV4 Hybrid, Tesla Model 3, Honda CR-V Hybrid, and Tesla Model Y, but ahead of the Toyota Prius, Toyota Camry Hybrid, Tesla Model S, Toyota Highlander Hybrid, Honda Accord Hybrid, and Chevrolet Bolt EV.
It’s worth noting that the Mach-E is the newest model on this list, which makes its fifth-place debut even more impressive. Outside of the CR-V Hybrid, most of these vehicles have been around for years and have an established presence in the market.
Overall consideration for electrified vehicles continues to grow as well, according to the Q2 Brand Watch report, which analyzes customer behavior to determine how these models stack up against each other in the minds of shoppers. Electrified vehicles – which include hybrid, plug-in hybrid, fuel cell, and fully-electric models – set a record with 250,000 units sold in the second quarter.
A total of 20 percent of all vehicle shoppers considered an electrified vehicle in Q2, while 8 percent considered an all-electric model and 15 percent eyed a hybrid. These numbers have risen each of the last two quarters after peaking in Q3 2020 and falling a bit in Q4 of last year, a trend that looks likely to continue as automakers dedicate more resources to electrified vehicles.