Ford Authority

2021 Ford Mustang Mach-E Is Gaining Ground With New Car Shoppers

By all accounts, the 2021 Ford Mustang Mach-E is off to a good start, as it has racked up numerous prestigious awards, is turning on dealer lots in short time, and the EV crossover even outsold the ICE Ford Mustang recently. Now, we have further confirmation that the Ford Mustang Mach-E is gaining ground with new car shoppers, courtesy of Kelley Blue Book’s latest Brand Watch report.

The 2021 Ford Mustang Mach-E made its very first appearance on KBB’s top ten most considered electrified models list, coming in at number five. The Mach-E ranked just behind the Toyota RAV4 Hybrid, Tesla Model 3, Honda CR-V Hybrid, and Tesla Model Y, but ahead of the Toyota Prius, Toyota Camry Hybrid, Tesla Model S, Toyota Highlander Hybrid, Honda Accord Hybrid, and Chevrolet Bolt EV.

It’s worth noting that the Mach-E is the newest model on this list, which makes its fifth-place debut even more impressive. Outside of the CR-V Hybrid, most of these vehicles have been around for years and have an established presence in the market.

Overall consideration for electrified vehicles continues to grow as well, according to the Q2 Brand Watch report, which analyzes customer behavior to determine how these models stack up against each other in the minds of shoppers. Electrified vehicles – which include hybrid, plug-in hybrid, fuel cell, and fully-electric models – set a record with 250,000 units sold in the second quarter.

A total of 20 percent of all vehicle shoppers considered an electrified vehicle in Q2, while 8 percent considered an all-electric model and 15 percent eyed a hybrid. These numbers have risen each of the last two quarters after peaking in Q3 2020 and falling a bit in Q4 of last year, a trend that looks likely to continue as automakers dedicate more resources to electrified vehicles.

We’ll have more automotive insights like this to share soon, so be sure and subscribe to Ford Authority for non-stop Ford news coverage.

Brett's lost track of all the Fords he's owned over the years and how much he's spent modifying them, but his current money pits include an S550 Mustang and 13th gen F-150.

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  1. The Gentle Grizzly

    Now, let’s see what the retention rate is. Let’s see how many are traded in early, or at least when the chip shortage eases up and conventional cars are available in quantity again.

    1. Ford Owner

      When you drive a hybrid, you want to drive more electric and less with gas. After going to electric, you will never want to drive with gas anymore. Gas engine are 100 years obsolete and every carmaker is getting out of them by 2035. Hybrid and electrics last much longer and better with much less maintenance. Do a test drive before depreacing hybrids or electrics.

  2. Roy Chile’s

    The better the range gets the more of the Mach-E Mustang will be sold. This is the 1st American EV to do so well out the gate, Job 1 well done FORD. Only down LINCOLN should have done a EV Continental suicide door sedan 1st

    1. Ford Owner

      There is another article here at Ford Authority that mentions better range for the 2022 Mach-E, and more after.

    2. Mike Parnell

      What about Tesla? Isn’t it an American company? I think it has done far superior then Ford has, especially considering it was a start up company, and everyone else ( like Ford ) has copied them.

      1. Thomas

        Every company was a start-up.
        Why does it always have to be Tesla vs. (other automaker). The goal here is to reduce carbon emissions, and despite Tesla’s success there is no way they can do it by themselves. It is going to take all automakers. The competition is also helping to make ev’s the best they can be. Ford may be a little late to the party, but they are the front runners of the legacy manufacturers in building ev’s. Ford’s commitment to the F150 Lightning is proof. It has the potential to be bigger than the Model 3.

  3. Steve Phillips

    It would be nice if Ford could fix them. My wife purchased a new Mach E on 2/20. It went in the shop on 6/14, and it’s still there. I’ve never bought a new car that sat in a shop for more time than I’ve owned it. Ford has done NOTHING for me. Someone finally emailed me today from Ford, and completely lied about trying to reach me, but have offered me no assistance or resolution. After buying over 10 Ford’s in the last 20 years, this will likely be my last.

  4. john dudla

    update about the recall on 2021 ford escape titanium


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