When the 2021 Ford Ranger Tremor was revealed last September, it was widely touted as the most off-road capable version of the North American Ranger to date. That claim was backed up by a host of targeted upgrades including a lifted suspension, 32-inch Continental General Grabber A/TX all-terrain tires, and Fox 2.0 monotube dampers, all of which predictably caused the Tremor’s fuel economy ratings to suffer, but vastly improve its capability at the same time. Regardless, America’s love for rugged off-road-focused vehicles has made the 2021 Ford Ranger Tremor a hit, despite the fact that it launched a bit late in the current-gen Ranger’s lifecycle.
“We launched it a little bit later this year than we would have hoped but I think thus far it has been really well received from what we’ve been hearing from customers and dealers,” Ranger marketing manager, Trevor Scott, told Ford Authority Executive Editor, Alex Luft, in a recent interview. “They love it, it’s on par with what they’re looking for.”
As Ford Authority exclusively reported last week, the Ranger’s off-road capability was also instrumental in paving the way for the Ford Bronco to return, mostly thanks to the rugged and capable Ford T6 platform that underpins the mid-size pickup. The Bronco rides on an updated version of the T6, which the Ranger will adopt with its upcoming redesign for the 2023 model year.
Sales Numbers - Midsize Mainstream Pickup Trucks - H1 2021 - USA
| MODEL | Q2 21 / Q2 20 | Q2 21 | Q2 20 | Q2 21 SHARE | Q2 20 SHARE |
|---|---|---|---|---|---|
| TOYOTA TACOMA | +42.66% | 72,847 | 51,063 | 42% | 39% |
| FORD RANGER | +36.78% | 34,205 | 25,008 | 20% | 19% |
| JEEP GLADIATOR | +53.12% | 29,962 | 19,568 | 17% | 15% |
| NISSAN FRONTIER | +77.53% | 15,612 | 8,794 | 9% | 7% |
| CHEVROLET COLORADO | -25.54% | 14,776 | 19,843 | 9% | 15% |
| GMC CANYON | +2.33% | 5,347 | 5,225 | 3% | 4% |
| TOTAL | +33.40% | 172,749 | 129,501 |
The Ford Ranger Tremor has certainly helped fuel sales of the model, which currently ranks second in the mid-size mainstream pickup truck segment behind only the longtime segment stalwart, the Toyota Tacoma. The Ranger has gained a bit of market share over the last year and remains ahead of its other rivals, the Jeep Gladiator, Nissan Frontier, Chevrolet Colorado, and GMC Canyon.
We’ll have more on the Ranger Tremor soon, so be sure and subscribe to Ford Authority for the latest Ford Ranger news and continuous Ford news coverage.
Comment
They need to drop the 2.7 in the ranger period. Make it an option. The 2.3 probably out preforms the toys v6 but the 2.7eb would just blow away all competition. I believe sales would grow another 15%.