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2022 Ford Maverick Lariat Interior Inspired By Levi’s Shoes

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The 2022 Ford Maverick was developed in record time thanks to some unorthodox practices and the fact that it’s underpinned by the Ford C2 platform, which is already in use on a number of other Blue Oval vehicles including the Ford Escape, Ford Kuga, Lincoln Corsair, and Ford Bronco Sport. That doesn’t mean that the Maverick isn’t packed with nifty features, however, such as its highly modular Ford Integrated Tether System (FITS). And, as it turns out, inspiration for the 2022 Ford Maverick Lariat interior came from an interesting place, too.

During the pickup’s development, Maverick Colors and Materials Designer Rob Brancheau was out one day waiting on his Chinese takeout lunch when decided to check out a clothing store next to the restaurant. As soon as he walked in the door, Brancheau’s eyes gravitated toward a pair of Levi’s shoes, which were finished in Navy Blue with brown leather details and stitching.

This revelation happened right around the time the Maverick team was trying to decide which design direction it wanted to take with the 2022 Ford Maverick Lariat, most notably inside the cabin. At that time, design sketches of the interior were already drawn up, but they were devoid of any sort of color. Brancheau immediately realized that these very shoes were sporting the perfect color combo for the fanciest trim level of the compact pickup, so he purchased them and brought them back to the office.

The rest of the design team recognized his vision and agreed that the blue and brown duo would look right at home adorning the insides of the Maverick Lariat, and the rest, as they say, is history. The pickup features what Ford officially calls its Navy Pier interior scheme with Desert Brown accents, a finished product that only came about because of a shoe shopping trip during someone’s lunch hour.

We’ll have more on the Maverick soon, so be sure and subscribe to Ford Authority for more Ford Maverick news and ongoing Ford news coverage.

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Brett's lost track of all the Fords he's owned over the years and how much he's spent modifying them, but his current money pits include an S550 Mustang and 13th gen F-150.

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Comments

  1. Mick1

    What was he smoking?

    Reply
  2. Drew

    Sorry, I’m not drinking the KoolAid. There is a world of difference between the accent stitching on those Levi shoes and the tasteless tu-tone in the Lariat.

    European OEMs had many tasteless interior colors and tasteless interior/exterior combos in the 1970s and 1980s. This Maverick Lariat looks like a return to such whimsy.

    Reply
  3. JohnnyBronco

    That designer could have saved himself the price of a pair of shoes if he had just wandered down the hall to where the Bronco was designed and which had Navy Pier as an option (and standard on First Editions) 18 months ago

    Reply
  4. ROBERT GRESDO

    ORDER 2022 MAVERICK FROM AL PACKER, WHITE MARSH, MD. HOW LONG SHOULD IT TAKE TO HERE FROM FORD? I ORDER 08/24/2021 AND HAVE NOT RECEIVED ANY EMAILS OR VAC OR DORA.

    Reply
    1. Joe

      Ask your dealer, they will not have that type of information here.

      Reply
    2. RC

      Bob
      Why are you yelling? Your truck is going to take I little longer. I ordered back in June and have not received my VIN yet. Ask Al at White Marsh.

      Reply
  5. D Sutton

    usually the factory nav systems suck compared to google maps anyway. Every trim option can run apple car play or android auto. My dodge has a tom tom nav system which is the biggest junk system ever created so I like the way ford went with this one.

    Reply
  6. Dave Mathers

    I firmly believe that the Maverick will be a HUGE home run for Ford. THIS should have been the Ranger replacement.

    Reply
  7. Gary Jacobs

    Im so interested in the Lariot version of the Maverick, but hate the seat colors. Please offer other choices.

    Reply
  8. Karen

    I am with on seat covers ,I think I am just going to get the xlt ,I rather have the seats in the xl I like the plain colors

    Reply
  9. VMC

    Was hoping for a plug-in option. Have 3 CMaxes and love the plug in one

    Reply

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