mobile-menu-icon
Ford Authority
Sponsored

2022 Ford Maverick Reservations Surpass 100K As Production Begins

Sponsored

Consumer interest in the 2022 Ford Maverick has proven to be quite strong since the compact pickup was revealed back in June. A grand total of 36,000 Ford Maverick reservations were secured in the first week they were available, and more than doubled to 80,000 just a few weeks later. Things haven’t slowed down since then, and the automaker has now garnered 100,000 Ford Maverick reservations, according to the Detroit Free Press.

According to Ford, most of those reservations have come from Los Angeles and San Francisco, California, Houston, Texas, and Orlando, Florida – areas dominated by the Toyota Tacoma in recent years. A portion of the Maverick’s 100,000 reservation holders have already converted them to orders as well, but Ford declined to reveal just how many it has transferred over.

“This is very exciting for us,” Sam Pack, president and CEO of Pack Auto Group based in the Dallas metro area, told the Free Press. “We had just under 700 reservations in our four dealerships. That’s exceptionally strong. We’re converting at about a 25-30 percent rate right now. That’s significant.”

As has been the case with the Ford Bronco Sport and Ford Mustang Mach-E, the Maverick appears to be attracting owners of vehicles from other brands, mostly Honda and Toyota, according to Pack. Additionally, over half of Pack Auto Group’s orders have come from men under the age of 40, which is a demographic Ford targeted with the Maverick name, as Ford Authority exclusively reported last week.

2022 Ford Maverick production is underway at the Ford Hermosillo Assembly Plant, as Ford Authority reported back in June, and it appears that in spite of the semiconductor chip shortage, deliveries will still begin, as expected, this fall. “Everything appears to be on the right path,” Trevor Scott, Ford Maverick and Ranger marketing manager, told the Free Press. “All the prelaunch deliverables that we measure are still coming in positive.”

We’ll have much more on the Maverick soon, so be sure and subscribe to Ford Authority for more Ford Maverick news and 24/7 Ford news coverage.

Sponsored

Brett's lost track of all the Fords he's owned over the years and how much he's spent modifying them, but his current money pits include an S550 Mustang and 13th gen F-150.

Subscribe to Ford Authority

For around-the-clock Ford news coverage

We'll send you one email per day with the latest Ford updates.
It's totally free.

Sponsored

Comments

  1. Roy Chile’s

    This little truck is going 2B everywhere

    Reply
  2. Mike Parnell

    How many sales for Ford’s other vehicles line up with this vehicle steal, and what is it going to do to Ford’s bottom line, since profit margins on this vehicle are probably nil?

    Reply
  3. JohnnyBronco

    If I did not have a VIN and scheduled production for my Bronco I would have given the Maverick serious thought. Since it will not face any hardtop issues I fully expect Maverick first year production to exceed the first two years production of the Bronco

    Reply
  4. CHARLES B LEWIS

    i have order a FORD MAVERICK AND WOULD LIKE TO HAVE IT AS SOON AS POSSIBLE. CAPTIAL FORD, WILMINGTON, N C 28403

    Reply
    1. FORD MANAGEMENT

      Sir, calm down. We have now moved you to the back of the line.

      Reply
  5. Tom Lenfestey

    Is the Maverick towable 4 wheels down?

    Reply
    1. Wes

      Only the hybrid is flat towable, the 2.0 is not.

      Reply
  6. Dave Gelderman

    How many of these trucks can they make in one day?

    Reply
    1. Roy Chile’s

      Over a 1000 easily

      Reply
  7. Shorty

    Have they actually started producing the Maverick yet?

    Reply
    1. Roy Chile’s

      Yes, hopefully FORD will offer a Sporty ST model with Automatic and Standard transmission in the future

      Reply
    2. Biff McCracken

      The Title of the Article LITTERALLY says they started production

      Reply
  8. Eric Fieldstad

    Can you order the Ford Maverick XLT Hybrid with a roof rack? Eric

    Reply

Leave a comment

Cancel
Sponsored