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Ford Argentina Sales Decrease 22 Percent In July 2021

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Ford Argentina sales decreased 22 percent to 2,076 units in July 2021 compared to July 2020 results. The performance places Ford as the sixth best-selling car brand in Argentina, behind Toyota, Fiat, Volkswagen, Renault and Peugeot.

Individual model sales performance was as follows:

During the first seven months of the 2021 calendar year, Ford Argentina sales increased 6 percent to 18,248 units.

Sales Results - July 2021 - Argentina - Ford

MODELJUL 2021 / JUL 2020JULY 2021JULY 2020YTD 2021 / YTD 2020 YTD 2021YTD 2020
BRONCO SPORT* 163**712 *
ECOSPORT-91.93% 46570-50.84%2,054 4,178
F-SERIES-25.49% 3851+18.41%283 239
FIESTA-100.00% 014-93.30%13 194
FIGO* **** *
FOCUS-91.67% 112-99.24%3 396
KA-83.60% 125762-28.33%4,046 5,645
KUGA-49.35% 3977+16.20%251 216
MONDEO-71.67% 1760-75.41%91 370
MUSTANG+700.00% 81+242.86%24 7
RANGER+36.94% 1,3791,007+56.81%8,722 5,562
TERRITORY* 96**1,196 *
TRANSIT+59.34% 14591+235.34%778 232
FORD TOTAL-21.98% 2,0762,661+6.35%18,248 17,158

The Ford Authority Take

Ford Argentina sales declined once again in July, becoming the third consecutive month of contraction for the Blue Oval Brand in the country. The negative behavior is due to a notable reduction in vehicle supply after the cessation of Ford vehicle production in Brazil, along with low demand for vehicles in the Argentine market.

As such, most Ford models sold in Argentina suffered significant declines in sales volume during July. However, three nameplates – Mustang, Ranger, and Transit – managed to post increases on a year-over-year basis. The most prominent was the Ranger, whose notable increase in volume continues to make it the brand’s best-selling model in the South American country.

About The Numbers

Further Reading & Sales Reporting

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