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Ford Brazil Sales Decrease 76 Percent In July 2021

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Ford Brazil sales decreased 76 percent to 2,462 units in July 2021 compared to July 2020 results.

Individual model sales performance was as follows:

During the first seven months of the 2021 calendar year, Ford Brazil sales decreased 62 percent to 27,207 units.

Sales Results - July 2021 - Brazil - Ford

MODELJUL 2021 / JUL 2020JULY 2021JULY 2020YTD 2021 / YTD 2020 YTD 2021YTD 2020
ECOSPORT-98.08% 402,078-75.24%2,964 11,973
KA-97.77% 1456,511-78.79%10,204 48,101
MUSTANG-84.44% 745+4.87%237 226
RANGER+5.67% 1,8271,729+11.31%11,629 10,447
TERRITORY* 263**1,605 *
FORD TOTAL-76.35% 2,46210,408-61.64%27,207 70,931

The Ford Authority Take

Ford Brazil sales fell once more in July, deepening its ongoing negative performance. The results represent the 19th consecutive month of contraction for The Blue Oval brand in the South American country. However, it’s worth noting that the July performance represented a slight improvement compared to the even worse performance in June.

As such, most of the nameplates Ford sells in Brazil were in the red last month. The only exception was the Ranger, which posted a healthy increase of six percent, reinforcing its place as the brand’s best-selling model in the Brazilian market.

About The Numbers

Further Reading & Sales Reporting

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