The fact that the 2022 Ford Maverick will be sold with a sub-$20k price tag – as Ford Authority was the first to report back in February – is undoubtedly impressive. But that bargain-basement price was a target from the very beginning of Maverick development, as was its lofty 40 miles-per-gallon estimated city fuel economy rating. Thus, many have wondered if Ford could potentially make the Maverick even cheaper by selling it with a naturally-aspirated, non-hybrid powerplant later on. However, that doesn’t appear to be in the cards for now.
“Not at this point. We feel really strongly about having the hybrid at the sub-$20,000 price point,” Ford Maverick Marketing Manager, Trevor Scott, told Ford Authority Executive Editor, Alex Luft, in a recent interview.
What’s particularly interesting about this revelation is the fact that Ford previously produced a naturally-aspirated version of its 2.5L powerplant for many years, which served as the base engine in the 2010-2020 Ford Fusion and 2010-2019 Ford Escape.
It would certainly cost less to produce a version of the Ford Maverick powered by a non-hybrid engine that doesn’t require a battery pack or other associated hardware, though Ford’s recent decision to scale up production of the 2.5L hybrid at the Ford Valencia Engine Plant in Spain presumably helps lower costs in that regard.
Regardless, the hybrid Maverick is still a true bargain, especially compared to other vehicles – even those that don’t directly compete with it. As Ford Authority previously reported, the Maverick is cheaper than the 2022 Honda Civic in most cases, and when adjusted for inflation, it also costs less than the 2011 Ford Ranger, its spiritual predecessor as the last compact pickup produced by The Blue Oval.
We’ll have more on the Maverick very soon, so be sure and subscribe to Ford Authority for more Ford Maverick news and 24/7 Ford news coverage.
Comments
A gas engine is always a lot better, so you need to put one in it. And also on your 09-14 F150s you need to put a stronger reverse band in tranny for I only had 43,326 miles on my 2010 4R75E and reverse gear went out! You need to live up to FordTuff. This is really disappointing, especially when they cost so much, you would expect a better and stronger truck.
You can get a gas engine in the Maverick and as far as the price is concerned it is cheaper to buy a Ford Maverick in 2021 then it was to buy the Model T in 1908.
There would be no cost savings by going to a non-hybrid non-turbo four like the 2.5 as used in older Fords, and in fact it would probably cost Ford more in the long run. There was a time when the Hybrid transaxle was more expensive than a standard automatic, but as the number of gears has risen in current traditional automatics they have increased in cost. So in the variable cost of production the Hybrid saves money on the transaxle but does increase cost with the battery pack.
So yes the variable cost drop could allow them to shave a few hundred off the price. The big however and why they made the Hybrid the base power plant is CAFE. Due to the small footprint it has a high MPG target that can’t be met w/o the Hybrid powertrain. So while the cost of production might be lower the impact on CAFE would make the non-hybird more expensive to Ford.
The hybrid is why I ordered a Maverick. Many will buy the Maverick not just on price but also because of the standard hybrid which is the cheapest hybrid on the market.
I am hoping they will offer a PHEV then I will look at purchasing one, rather then purchasing a PHEV escape.
I would like to see some of the Ford trucks manufactured to run on propane if we are so concerned about clean air. In the 80’s the company I worked for had several Ford pickups and Ford Granada’s modified to operate on propane. I see our local waste haulers have tractor trailers that haul waste to the landfill using propane instead of diesel fuel.
I am not a vehicle expert!
What is FORD doing to avoid the fire 🔥 problem facing GM now ❓
Thanks.
Hybrid only, small load bed, too many doors. That will be a hard pass. For me the new Ranger has many of the same issues too.
My 2000 Ranger regular cab, long bed, manual transmission will have to soldier on.