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U.S. Ford Motor Company Sales Down 32 Percent In July 2021

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Ford Motor Company sales fell by 32 percent to 120,053 units during July 2021 in the United States. Sales decreased at both FoMoCo divisions – the namesake Ford brand and at Lincoln.

“In addition to the sales we delivered in July, our retail order bank increased over 70,000 units, excluding our Bronco and Maverick retail orders, which is 10 times higher than we were a year ago. Our newest products, including F-150 PowerBoost, Mustang Mach-E, Bronco and Bronco Sport, are conquesting at a rate that is almost 14 points higher than Ford overall,” said said Vice President, Ford Sales U.S. and Canada, Andrew Frick. “With our strong portfolio of new products, robust transaction pricing and a big order bank, we are perfectly positioned for significant growth as the semiconductor chip situation improves,” he added.

FoMoCo Sales Notes – U.S. July 2021

Sale types:

  • Total Ford Motor Company sales during July 2021 decreased 32 percent to 120,053 units
    • Truck sales totaled 72,574 units, down 31.8 percent in total and 37.7 percent in retail
    • SUV sales totaled 43,114 units, down 27 percent in total and 34.5 percent in retail
    • Car sales totaled 4,365 units, down 74.5 percent in total and 78.7 percent in retail
  • With new truck and SUV vehicle introductions and sales of high series trim SUVs up 6.7 percent over July last year, transaction prices are up approximately $8,400 at almost $50,000 per vehicle
    • July’s incentive spend as a percentage of transaction pricing was 3.5 percent per vehicle, down more than 7 percentage points (ppts) over a year ago and 1.4 ppts lower than the overall industry
  • Retail orders expanded further, spring-loading Ford for growth. Ford’s retail order bank increased over 70,000 units, excluding Bronco and Maverick retail orders, which is 10 times the normal retail order rate compared to year ago.
    • The upcoming Ford Maverick now has approximately 80,000 reservations, with the largest number coming from California.
    • F-150 Lightning reservations exceeded 120,000. Almost 80 percent of the fully electric Lightning truck customers are coming from other brands, with the majority of orders coming from California and bringing new people to the full-size truck segment.
  • Ford’s electrified vehicle portfolio achieves new July sales record, while expanding the presence of Ford’s electrified vehicles in California
    • Ford’s electrified vehicle sales were up 57.5 percent on sales of 9,103 vehicles, with Mustang Mach-E and F-150 PowerBoost Hybrid leading the way with sales of 2,854 and 4,498, respectively.
  • Ford is rapidly growing its accessory business, with further expansion expected. Through the first half of the year, Ford’s accessory business was up 23 percent and on track for a record year
  • Ford advances disruptive automotive technology with approximately 2.4 million monthly active users in the U.S. on FordPass and Lincoln Way, up from 1.3M a year ago.
    • Activation rates as high as 97 percent on Mustang Mach-E
    • High engagement across the entire Ford / Lincoln lineup at 82.4 percent, up almost 5 ppts since 2019
  • Ford’s recent acquisition of Electriphi is expected to accelerate Ford’s electric fleet adoption by offering commercial customers depot charging management for vehicles like E-Transit and F-150 Lightning Pro.
    • Ford’s E-Transit has over 20,000 reservations and growing
  • Ford’s overall AWD/4WD mix of SUVs in July was over 68 percent. This is a new record for Ford and plays a significant role in Ford’s transaction price expansion.
  • Ford SUV transaction pricing in July hit a record of $42,000 per SUV, up $6,200 over last year

Brand & Model Sales

Ford sales decreased 30.8 percent to 115,816 units:

  • Ford Bronco Sport sales totaled 2,306 units
  • Ford Bronco sales totaled 3,277 units
    • Over 70 percent of Ford Bronco orders are coming from outside of Ford
  • Ford EcoSport sales decreased 27.9 percent to 4,240 units
  • Ford Edge sales decreased 57.9 percent to 3,349 units
  • Ford Escape sales increased 71 percent to 4,141 units
  • Ford Expedition sales decreased 6.8 percent to 5,457 units
  • Ford Explorer sales increased 26.4 percent to 13,351 units
  • Ford F-Series sales decreased 26.2 percent to 52,314 units
    • Through July, F-Series sales totaled 414,346 pickups on record turn rates
    • F-150 PowerBoost Hybrid had its best sales performance since launch, with sales up 23.4 percent compared to June
    • Ford expanded its lead during the month and stands at 59,508 trucks over its second-place competitor
    • Ford continues to work filling new orders placed during the semiconductor chip shortage
  • Ford Fusion sales decreased 98.8 percent to 124 units
  • Ford GT sales increased 18.8 percent to 19 units
  • Ford Heavy Trucks sales increased 22.2 percent to 1,136 units
  • Ford Mustang sales decreased 16.1 percent to 4,124 units
  • Ford Mustang Mach E sales totaled 2,854 units
    • Mustang Mach-E July sales grew 15.8 percent in July compared to June
    • Through July of this year, it’s now in second place in the rapidly growing battery electric sport utility segment
    • With just 12 days to turn, Mustang Mach-Es are gone as soon as they hit dealer showrooms.
    • 95 percent of Mustang Mach-E customers are opting in for the proprietary Blue Oval Intelligence software stack service. Over-the-air updates have been delivered to more than 150,000 customer vehicles of all types this year
  • Ford Ranger sales decreased 33.7 percent to 5,960 units
  • Ford van sales totaled 17,201 units in April:

Lincoln sales decreased 50.9 percent to 4,237 units:

  • Lincoln Aviator sales decreased 44.1 percent to 1,126 units
  • Lincoln Continental sales decreased 81.9 percent to 84 units
  • Lincoln Corsair sales decreased 68.8 percent to 599  units
    • These figures include those of the outgoing Lincoln MKC
  • Lincoln MKZ sales decreased 98.9 percent to 14 units
  • Lincoln Nautilus sales decreased 24.5 percent to 1,416 units
  • Lincoln Navigator sales decreased 9.7 percent to 998 units
  • Lincoln is realizing record retail orders this year, with new orders for Lincoln more than doubling relative to last year
  • New products expanded transaction pricing for the brand in July by $11,500 over July last year. At $62,400 per vehicle, Lincoln transaction pricing grew at almost twice the rate of the overall luxury segment in July with transaction pricing now approximately $5,000 higher than the segment

During the first seven months of the 2021 calendar year, Ford Motor Company sales decreased 0.8 percent to 1,116,714  units.

Ford Brand Sales - July 2021 - USA

ModelJuly 2021 / July 2020July 2021July 2020YTD 2021 / YTD 2020YTD 2021YTD 2020
Total-30.8%115,816167,278-0.7%1,063,5531,070,635
Bronco SportN/A2,3060N/A62,8200
BroncoN/A3,2770N/A4,0780
E-Series-8%2,4682,683+6.6%19,80318,583
EcoSport-26.9%4,2405,802-15.2%30,54436,035
Edge-57.9%3,3497,956-27.1%42,70458,607
Escape-71%4,14114,272-9.5%89,63399,069
Expedition-6.8%5,4575,856+38.6%52,96538,201
Explorer-26.4%13,35118,128+10.3%131,592119,277
F-Series-26.2%52,31470,908-5.5%414,346438,295
Fusion-98.8%12410,424-83.9%11,57771,845
GT+18.8%1916-27.4%82113
Heavy trucks+22.2%1,136930+86.4%7,8264,198
Mustang-16.1%4,1244,914-6.8%36,07438,700
Mustang Mach EN/A2,8540N/A15,8290
Ranger-33.7%5,9608,993+17%64,33154,981
Transit-25%8,98411,983-9.1%60,69766,763
Transit Connect-56.8%1,7123,963+2%18,65218,288

Lincoln Sales - July 2021 - USA

ModelJuly 2021 / July 2021July 2021July 2020YTD 2021 / YTD 2020YTD 2021YTD 2020
Total-50.9%4,2378,630-4.2%53,16155,472
Aviator-44.1%1,1262,016+11%12,98211,698
Continental-81.9%84465-55.4%1,3573,040
Corsair-68.8%5991,918+8.1%14,10613,051
MKZ-98.9%141,244-78.6%1,6477,711
Nautilus-24.5%1,4161,876+5.6%12,84312,157
Navigator-9.7%9981,105+33.2%10,2267,680

Ford Motor Company Sales - July 2021 - USA

ModelJuly 2021 / July 2021July 2021July 2020YTD 2021 / YTD 2020YTD 2021YTD 2020
Total-50.9%4,2378,630-4.2%53,16155,472
Aviator-44.1%1,1262,016+11%12,98211,698
Continental-81.9%84465-55.4%1,3573,040
Corsair-68.8%5991,918+8.1%14,10613,051
MKZ-98.9%141,244-78.6%1,6477,711
Nautilus-24.5%1,4161,876+5.6%12,84312,157
Navigator-9.7%9981,105+33.2%10,2267,680

About The Numbers

  • All percent change figures compared to Ford Motor Company sales for July 2020, unless noted otherwise

Further Reading & Sales Reporting

  • Ford Motor Company news
  • Running Ford Motor Company sales numbers
  • Ford Motor Company Q3 2021 sales reports:
    • Ford Motor Company sales Q3 2021 U.S.A
      • Ford sales Q3 2021 U.S.A. (Ford brand)
      • Lincoln sales Q3 2021 U.S.A.
      • Ford Motor Company sales July 2021 U.S.A. (this page)
      • Ford Motor Company sales August 2021 U.S.A.
        • Ford sales August 2021 U.S.A. (Ford brand)
        • Lincoln sales August 2021 U.S.A.
      • Ford Motor Company sales September 2021 U.S.A.
        • Ford sales September 2021 U.S.A. (Ford brand)
        • Lincoln sales September 2021 U.S.A.
    • Ford Europe sales Q3 2021
    • Ford China sales Q3 2021
    • Ford Motor Company Canada sales Q3 2021
      • Ford Canada sales Q3 2021
      • Lincoln Canada sales Q3 2021
    • Ford Motor Company Argentina sales Q3 2021
    • Ford Motor Company Brazil sales Q3 2021
    • Ford Motor Company Korea sales Q3 2021
      • Ford Motor Company Korea sales July 2021
        • Ford Korea sales July 2021
        • Lincoln Korea sales July 2021
      • Ford Motor Company Korea sales August 2021
        • Ford Korea sales August 2021
        • Lincoln Korea sales August 2021
      • Ford Motor Company Korea sales September 2021
        • Ford Korea sales September 2021
        • Lincoln Korea sales September 2021
    • Ford Motor Company Mexico sales Q3 2021
      • Ford Motor Company Mexico sales July 2021
        • Ford Mexico sales July 2021
        • Lincoln Mexico sales July 2021
      • Ford Motor Company Mexico sales August 2021
        • Ford Mexico sales August 2021
        • Lincoln Mexico sales August 2021
      • Ford Motor Company Mexico sales September 2021
        • Ford Mexico sales September 2021
        • Lincoln Mexico sales September 2021
    • Ford Russia sales Q3 2021
      • Ford Russia sales July 2021
      • Ford Russia sales August 2021
      • Ford Russia sales September 2021
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Comment

  1. KENNETH LICHTIG

    Gas prices are rising and Ford yet again put its eggs in one basket with pickups, crossovers and SUV’S. NO CARS other than Mustang

    Reply

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