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U.S. Ford Motor Company Sales Increase 10 Percent In Second Quarter 2021

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Ford Motor Company sales increased 10 percent to 475,327 units during the second quarter of 2021 in the United States. Sales increased at both FoMoCo division, the namesake Ford brand as well as Lincoln.

“With constrained inventories and record turn rates in the second quarter, we have been working closely with our dealers gathering retail orders, which are up 16-fold over last year,” said Vice President, Ford Sales U.S. and Canada, Andrew Frick, in a statement. “Reservations for F-150 Lightning have now surpassed 100,000 since the truck was first shown in May, while Ford’s sales of electrified vehicles produced a new all-time first half sales record with 56,570 vehicle sold – up 117 percent over year ago,” he added.

FoMoCo Sales Notes – U.S. Q2 2021

  • Total Ford Motor Company sales during Q2 2021 increased 10 percent to 475,327 units
    • Ford’s overall retail truck sales expanded 2.6 percent in the first half of the year, totaling 420,403 pickups
  • Record turn rates and new products drove record transaction pricing
    • At $47,800 per vehicle, average transaction prices at Ford were up approximately $6,400 over a year ago
  • Retail orders for Ford and Lincoln vehicles are up more than 16-fold this year over last
    • With vehicles turning at record rates on dealer lots, Ford, along with its dealers, have worked to expand retail orders which are being filled as semiconductor chips become available

Brand & Model Sales

Ford sales increased 9.51 percent to 451,813 units:

  • Ford Bronco sales totaled 801 units
  • Ford Bronco Sport sales totaled 37,158 units
    • while Bronco Sport is producing some of the highest transaction pricing in its segment, while turning on dealer lots in just 15 days
  • Ford EcoSport sales decreased 22.09 percent to 13,426 units
  • Ford Edge sales decreased 18.27 percent to 17,205 units
  • Ford Escape sales increased 21.32 percent to 44,502 units
  • Ford Expedition sales increased 101.08 percent to 25,245 units
  • Ford Explorer sales increased 18.19 percent to 52,997 units
  • Ford F-Series sales decreased 12.49 percent to 158,235 units
    • The F-Series Q2 overall sales total 158,235 pickups, reducing its share of the segment due to limited inventories as a result of the ongoing semiconductor shortage
    • Through June of this year, F-Series sales totaled 362,032 pickups on record turn rates as the first half came to a close. This represents 48,964 more trucks than its second-place competitor, as Ford continues to work filling new orders placed during the semiconductor chip shortage
    • Ford now has taken over 100,000 reservations for the all-new F-150 Lightning, which will launch early next year
  • Ford Fusion sales decreased 85.44 percent to 3,564 units
  • Ford GT sales increased 66.67 percent to 30 units
  • Ford Heavy Trucks sales increased 123.26 percent to 4,003 units
  • Ford Mustang sales decreased 6.62 percent to 14,676 units
  • Ford Mustang Mach-E sales totaled 6,361 units
  • Ford Ranger sales increased 36.78 percent to 34,205 units
    • Ranger had its best first half since 2005 on total pickup sales of 58,371 units
  • Ford van sales totaled 40,341 units in Q2:

Lincoln sales increased 10.49 percent to 23,514 units:

During the first six months of the 2021 calendar year, Ford Motor Company sales increased 5 percent to 996,661 units.

Sales Results - Q2 2021 - USA - Ford

MODELQ2 2021 / Q2 2020Q2 2021Q2 2020YTD 2021 / YTD 2020 YTD 2021YTD 2020
BRONCO* 801**801 *
BRONCO SPORT* 37,158**60,514 0
E-SERIES+16.55% 6,7625,802+9.03%17,335 15,900
ECOSPORT-22.09% 13,42617,232-12.77%26,304 30,155
EDGE-18.27% 17,20521,052-22.30%39,355 50,651
ESCAPE+21.32% 44,50236,680+0.82%85,492 84,797
EXPEDITION+101.08% 25,24512,555+46.88%47,508 32,345
EXPLORER+18.19% 52,99744,839+16.90%118,241 101,149
F-SERIES-12.49% 158,235180,825-1.46%362,032 367,387
FUSION-85.44% 3,56424,484-81.35%11,453 61,421
GT+66.67% 3018-35.05%63 97
HEAVY TRUCKS+123.26% 4,0031,793+104.71%6,690 3,268
MUSTANG-6.62% 14,67615,717-5.43%31,950 33,786
MUSTANG MACH-E* 6,361**12,975 0
RANGER+36.78% 34,20525,008+26.93%58,371 45,988
TRANSIT+35.21% 24,26217,944-5.60%51,713 54,780
TRANSIT CONNECT+37.83% 9,3176,760+18.25%16,940 14,325
FORD TOTAL+9.51% 451,813412,588+4.91%947,737 903,357

Sales Results - Q2 2021 - USA - Lincoln

MODELQ2 2021 / Q2 2020Q2 2021Q2 2020YTD 2021 / YTD 2020 YTD 2021YTD 2020
AVIATOR+43.68% 5,7704,016+22.45%11,856 9,682
CONTINENTAL-50.10% 5051,012-50.56%1,273 2,575
CORSAIR+10.93% 6,3935,763+21.32%13,507 11,133
MKZ-86.77% 3952,985-74.75%1,633 6,467
NAUTILUS+20.23% 6,0555,036+11.15%11,427 10,281
NAVIGATOR+59.91% 4,3962,749+40.35%9,228 6,575
LINCOLN TOTAL+10.49% 23,51421,281+4.44%48,924 46,842

Sales Results - Q2 2021 - USA - FMC Totals

BRANDQ2 2021 / Q2 2020Q2 2021Q2 2020YTD 2021 / YTD 2020 YTD 2021YTD 2020
FORD TOTAL+9.51% 451,813412,588+4.91%947,737 903,357
LINCOLN TOTAL+10.49% 23,51421,281+4.44%48,924 46,842
FMC USA TOTAL+9.56% 475,327433,869+4.89%996,661 950,199

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